Martial arts organisation grows audience engagement and streamlines workflow by powering mobile app with broadcast-quality video platform.
Since November 2020, ONE Championship’s content has been streaming on the Brightcove video platform through the ONE Super App, cutting the company’s content management time in half and increasing video watch time by 300 percent.
This was announced by video tech company Brightcove on June 1.
ONE Championship (ONE) is the largest global sports media property in Asian history. Headquartered in Singapore, ONE is the world’s largest martial arts organisation, hosting bouts across all styles of martial arts such as mixed martial arts, Muay Thai, kickboxing, and more.
The ONE Super App, available on the Apple App Store and Google Play, features ONE TV, which now includes a Brightcove-powered customisable experience with thematic playlists that continuously roll out videos, in-app alerts, and the latest news.
“As our ONE Super App audience continues to scale globally, digital video will be indispensable to our long-term strategy,” said Jonathan Wong, Head of Product at ONE Championship. “When seeking a platform partner, Brightcove stood out for its flexibility, scalability, and video quality, all of which are critical as we evolve. With Brightcove, we are confident we can continue to share stories that ignite the world with hope, strength, dreams, and inspiration.”
According to Brightcove, the ONE Super App promotes fan engagement with athletes and fellow fans through mini-games and other interactions. Brightcove’s analytics yield valuable insights from data on devices, destinations, geography, and content popularity, making it easy for ONE Championship to optimise its operations.
“With ONE and Brightcove, martial arts fans can keep the excitement going wherever they are in the world and whenever they have a moment to engage with athletes, peers, and federations,” said Simon Naylor, Senior Vice President, Asia Pacific, Brightcove. “We’re committed to helping businesses like ONE Championship simply and cost-effectively monetise these experiences. We look forward to even more victories with our terrific new partner.”
