Streaming video delivers 123% more attentive viewing than scrollable social
First industry-endorsed study found attentive viewing of almost 80% for adverts on streaming platforms with minimal drop-off over time
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In 2026, a new retail media race begins in APAC
APAC retailers are hitting a ceiling in retail media as discovery shifts toward AI-driven recommendations and advertisers demand clearer measurement across online-offline journeys.
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Protecting ad budgets from hidden fraud
The digital ad ecosystem is under siege from invalid traffic (IVT). Hyper-engaged users are a critical blind spot no one is talking about.
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Singapore F1 night race drives massive reach and engagement
Data from intelligence platform Meltwater reveals some of the event’s key highlights aand ROI for major sponsors
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CMO representation drops as marketing leadership faces unprecedented volatility
New Forrester research reveals sharp decline in CMO representation among Fortune 500 companies, with highest turnover in retail and wholesale sectors
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How AI is improving workflow efficiencies and campaign outcomes
DoubleVerify’s 2025 Global Insights Report explores how marketers are using AI to improve campaign performance, streamline operations and reclaim strategy
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Driving business growth in the new commerce landscape
In today’s omnichannel retail and e-commerce landscape, how is technology and content driving the way brands amplify their reach and transforming brand engagement?
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AI in the marketer journey
AI, Google, Accenture, AI in marketing, AI marketing maturity,
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Southeast Asia’s retailers bet big on social commerce
68% of Southeast Asian retailers plan to increase investment in social commerce over the next 12 months to help tide through the current economic climate which has severely impacted purchasing...
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New report highlights importance of customer-first culture in APAC
The second installment of the '2024 Customer Experience Imperatives' examines leaders’ priorities and behaviours through the lens of customer-centricity, and explores key characteristics of organisations that achieve CX excellence in...
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
Businesses leveraging the TikTok ecosystem for app and business growth
How businesses targeting younger audiences …Read More
The rise of programmatic DOOH
As a leading smart city, …Read More
Viettel Money increased online user registrations by 33% with Moloco
The strategic partnership between Viettel …Read More
UEM Sunrise grows sales and relationships using trusted data, automation
A leading Malaysia property developer …Read More