Ad Tech | MartechAsia

Ad fatigue hits hard in Southeast Asia

By MartechAsia Editors | Sep 25, 2025

The 2025 digital ad-venture: 3 key trends to navig...

By Kenneth Koh, Head of Commercial Sales, Southeast Asia, Yahoo DSP | Feb 27, 2025

Ensuring brand safety in programmatic advertising ...

By Victor Ng | Nov 29, 2024

Ad fatigue hits hard in Southeast Asia

By MartechAsia Editors | Sep 25, 2025

Study finds 2 in 3 consumers tune out repetitive ads, and urges brands to adopt omnichannel strategies to combat rising fatigue in a fragmented media landscape

The 2025 digital ad-venture: 3 key trends to navigate

By Kenneth Koh, Head of Commercial Sales, Southeast Asia, Yahoo DSP | Feb 27, 2025

2025 isn’t just another year for digital advertising — it’s shaping up to be a defining chapter in how brands connect with their audiences.

Ensuring brand safety in programmatic advertising in the festive shopping season

By Victor Ng | Nov 29, 2024

Maximising viewability for better returns on ad spend must take into account mitigating brand safety risks while leveraging programmatic advertising

Unleashing the power of branding with mobile OEM advertising

By Ashwin Shekhar, Co-Founder and CRO, AVOW | Aug 15, 2024

In the ever-evolving landscape of digital marketing, mobile OEM advertising has rightfully emerged as a formidable force, particularly in branding campaigns.

Augmenting martech and adtech in Asia Pacific: 5 trends in 2024

By Andreas Heiz, Director of Marketing Technology Solutions, SAS | Feb 15, 2024

As we navigate our way into 2024, the leaps in martech and adtech – not least, in artificial intelligence (AI) – give professionals in the field food for thought.

Key trends in digital advertising for 2024

By MartechAsia Editors | Jan 18, 2024

In the year 2023, Artificial Intelligence (AI) revolutionised mobile advertising by introducing advanced ad designs, optimizing ad placements, and refining targeting techniques. And AI is set to revolutionise mobile advertising...

Yahoo introduces new AI-powered suite for better ad performance optimisation

By MartechAsia Editors | Dec 18, 2023

An evolving AI ecosystem, Yahoo Blueprint serves as a results-driven guide throughout the campaign lifecycle, featuring a simple yet enhanced UI that offers more efficiency and provides recommendations for campaign...

Partnership to deliver digital programmatic OOH advertising in Malaysia

By MartechAsia Editors | Dec 7, 2023

Vistar Media has integrated Big Tree’s premium digital screens into its network of OOH inventory, enabling advertisers to reach consumers across Malaysia programmatically.