According to Xandr, Gourmet Ads has recorded 550% growth in overall Prebid revenue and a 60% increase in CPM following the use of Xandr’s PSP.
Xandr has announced that Gourmet Ads, and subsidiary Healthy Ads, has expanded the use of its sell-side platform Xandr Monetize to include Prebid Server Premium (PSP).
Xander, which is AT&T’s advanced advertising company, announced this on 6 July.
The company said its solution offers server-side header bidding across all formats and channels, including digital video and connected TV inventory.
Xandr’s PSP enables Gourmet Ads to scale demand quickly and easily across verticals and supply types, the company said in its statement.
Powered by Prebid, the most popular open-source header bidding solution, PSP has an intuitive user interface (UI) and requires minimal development resources, streamlining setups and optimizing end-to end management of Prebid settings and demand partner configurations. The solution also gives sellers a unified view of header bidding performance across all demand, formats, and channels, while providing actionable insights to improve performance or troubleshoot issues.
“Since adopting Xandr’s Prebid Server Premium, not only have we seen significant growth in overall Prebid revenue, we have also experienced quicker setups that require less engineering resources to get partners up and running,” said Benjamin Christie, Founder & President of Gourmet Ads. “We’re now running Xandr’s Prebid Server across all media formats, including display, instream video, outstream video and native, offering our publishers enhanced monetisation and reduced latency globally.”
According to Xandr, Gourmet Ads has recorded 550% growth in overall Prebid revenue and a 60% increase in CPM following the use of Xandr’s PSP. Gourmet Ads also saw global latency reduce from 2000ms to 170ms, with load times on web pages and mobile devices seeing the biggest impact.
