How should we deal with social media deepfake threats?
World Social Media Day was celebrated on 30th June 2024. It underscores the profound impact of social networks on business and interpersonal communications, including the introduction of significant risks.
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More than half of APAC social media teams see AI as important
Although social media will play a more important role for businesses this year, APAC teams are struggling with reduced resources and leaning more heavily on AI tools.
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State of social media in April 2024
We Are Social and Meltwater have released Digital 2024: April Statshot, the quarterly update in their Global Digital Report series on social media and digital trends worldwide.
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A roadmap for social media success in China
China is an attractive market for international businesses, both large and small. And social media is the key to branding and marketing.
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Social media emerges as top marketing channel for international B2B MNCs in China
B2B marketers seek to adopt social media marketing platforms in China to improve efficiencies as they increase investments in social media marketing.
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New report: Social media top B2B marketing channel for MNCs in China
B2B marketers seek to adopt social media marketing platforms to improve efficiencies as they increase investments in social media marketing, according to new KAWO research report.
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Is going viral a waste of time?
Are viral trends really your best chance at staying afloat in a saturated market? Or are they actually drowning you in the sea of other brands jumping on the same...
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Emplifi highlights the untapped power of influencer marketing in Asia
The report uncovers key influencer marketing trends from preferred payment terms, posting frequency, breakdown of sponsored content by influencer size, and more.
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HKBU School of Business research examines how the pandemic reshaped users’ social media self-disclosure
Behavioural changes caused by world events like the pandemic can cause major shocks and fluctuations in social media which presents future challenges for policy makers and business managers.
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What APAC marketers can learn from the findings of Singapore Government Social Media 2022 in Review
Varun Sharma, Vice President, APAC and Japan of Emplifi, outlines the important lessons APAC marketers can learn from the findings of Singapore Government Social Media 2022 in Review.
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
Home appliances company launches sustainable digital advertising project
Arçelik Hitachi Home Appliances partners …Read More
Zitcha solves in-store retail media measurement with Venvee partnership
Australian retail media platform Zitcha …Read More
Singapore Tourism Board brings location-based AR experiences to Google Maps
The expanded partnership with Google …Read More
Calvin Klein APAC’s performance-driven digital acceleration across Asia
Fashion giant partners with CONTEN.T …Read More