Mobile marketing trends for 2024
By Ashwin Shekhar, Co-Founder and CRO, AVOW | Feb 15, 2024
CleverTap predicts the top MarTech trends for 2024
By MartechAsia Editors | Feb 6, 2024
3 critical areas of predictions for 2024
By Victor Ng | Dec 26, 2023
Why programmatic DOOH is an essential component in your media mix
Out-of-home advertising has seen a shift with brands across APAC rapidly adopting and spending on pDOOH, which is leading to tremendous growth, both in the region and globally. Here are...
Read MoreMobile marketing trends for 2024
By Ashwin Shekhar, Co-Founder and CRO, AVOW | Feb 15, 2024
It’s important to understand how adaptability, innovation, and strategic partnerships will help marketers to navigate the challenges and opportunities expected to come to the forefront.
Read MoreAugmenting martech and adtech in Asia Pacific: 5 trends in 2024
By Andreas Heiz, Director of Marketing Technology Solutions, SAS | Feb 15, 2024
As we navigate our way into 2024, the leaps in martech and adtech – not least, in artificial intelligence (AI) – give professionals in the field food for thought.
Read MoreCleverTap predicts the top MarTech trends for 2024
By MartechAsia Editors | Feb 6, 2024
The convergence of data privacy regulations, advancements in AI and increasing demand for personalized content will redefine the MarTech landscape. Among other areas, here’s where CleverTap anticipates seeing the most...
Read MoreData is the golden ticket for travel brands, but few in APAC are prioritising it
By Aleetza Senn, CEO & Founder, Sparkline | Jan 19, 2024
Leveraging data analytics has become crucial for businesses in the travel trade to maintain competitiveness and foster customer loyalty – so what’s stopping APAC travel companies?
Read More3 critical areas of predictions for 2024
By Victor Ng | Dec 26, 2023
As technological advancements grow and attention spans shrink, customer experience and ethics are emerging as key priorities for businesses and marketers determining their approach to technology adoption.
Read MoreTrust and personalisation to redefine customer engagement in the AI era
By Gavin Barfield, Vice President & CTO, Solutions, ASEAN Salesforce | Nov 30, 2023
As another year of digital disruption comes to an end, what would be the key pillars of customer experience in 2024?
Read MoreCobots lend a helping hand for Black Friday logistical surge
By Ix Lee, Head of Sales, Southeast Asia and Oceania, Universal Robots | Nov 23, 2023
Meeting customer demands and satisfaction during Black Friday requires a helping hand from cobots and collaborative automation.
Read MoreImproving the banking experience with content marketing
By John Yang, Vice President, APJ, Progress | Nov 16, 2023
Seems like more needs to be done to improve the digital banking experience in this region. Content marketing to the rescue!
Read MoreTime for game developers to hop onto the mobile OEM advertising bandwagon
By Ashwin Shekhar, Co-Founder and CRO, AVOW | Oct 25, 2023
The world of mobile games is truly mesmerizing and when played on the wide array of next-generation smartphones currently available in the market, the experience only gets heightened.
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Case Studies
TRAPO boosts its digital marketing push with partnership management platform
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