BEIJING, March 2, 2023 /PRNewswire/ — WiMi Hologram Cloud Inc. (NASDAQ: WIMI) (“WiMi” or the “Company”), a leading global Hologram Augmented Reality (“AR”) Technology provider, today announced the development of a holographic intelligent face detection and database matching recognition system, which identifies and authenticates people through the distribution of facial feature points in an image. Through image processing technology, features related to personal characteristics are extracted and analyzed, converted into digital form, and processed by computer for the identification or personal verification.

The system uses a camera to collect facial information. Pre-processed by filtering and RGB/RGBD technology, transcoding, 3D alignment and reconstruction, face detection, area segmentation, and face tracking are completed before feature extraction and matching. To improve accuracy and recognition efficiency, WiMi’s R&D team independently developed face detection algorithm that achieves real-time detection of facial features and reduces false detection using real-time dynamic data enhancement technology. This approach has significantly improved the speed and accuracy of face recognition matching. WiMi’s system can be applied to a variety of complex scenarios. WiMi has developed technologies for face quality assessment, pose assessment, and backlight detection based on its characteristics in complex environments, and has proposed a new method based on face-first push mapping.

Regarding face attributes, the system uses a multiple attribute association approach, where details with high correlation are used for sharing network features, while mutual exclusivity is used for feature decoupling. The algorithm can predict individual models and multiple facial features online and in real time through repeated iterations. The system uses a deep learning-based non-matching dynamic scene recognition algorithm, which achieves accurate recognition by simplifying the network and combining it with self-developed facial pose and face correction technology, which allows facial features in complex scenes to be filtered and reconstructed to solve the problem of face occlusion.

With the continuous development of artificial intelligence and big data, face information is becoming an increasingly important part of personal information. WiMi’s system ensures user information security through data desensitization, privacy calculation, and decentralized storage. With full authorization from the user, the user’s facial features are identified, tagged, and encrypted using non-reversible cryptography, thus ensuring the security of data transmission and storage and adequate protection of the user’s facial features. Using privacy computing technology such as Trusted Execution Environment and Secure Multiparty Computing, the secure processing of facial features is achieved without collecting and sharing the original data, and only external desensitization is performed. It ensures that there will not be any leakage in the use, processing, and circulation, effectively solving the contradiction between data confidentiality and efficient processing and circulation. Secure isolation and decentralized storage enable differential privacy, ensuring that attackers cannot infer other information from specific data and reducing privacy leaks caused by centralized storage of sensitive information.

The development of WiMi’s holographic face recognition technology will be widely used in public security and social management. WiMi will also provide large-scale face recognition matching services on its holographic cloud platform to make intelligent life safer and better.

About WIMI Hologram Cloud

WIMI Hologram Cloud, Inc. (NASDAQ:WIMI), whose commercial operations began in 2015, is a holographic cloud comprehensive technical solution provider that focuses on professional areas including holographic AR automotive HUD software, 3D holographic pulse LiDAR, head-mounted light field holographic equipment, holographic semiconductor, holographic cloud software, holographic car navigation and others. Its services and holographic AR technologies include holographic AR automotive application, 3D holographic pulse LiDAR technology, holographic vision semiconductor technology, holographic software development, holographic AR advertising technology, holographic AR entertainment technology, holographic ARSDK payment, interactive holographic communication and other holographic AR technologies.

Safe Harbor Statements

This press release contains “forward-looking statements” within the Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” and similar statements. Statements that are not historical facts, including statements about the Company’s beliefs and expectations, are forward-looking statements. Among other things, the business outlook and quotations from management in this press release and the Company’s strategic and operational plans contain forward−looking statements. The Company may also make written or oral forward−looking statements in its periodic reports to the US Securities and Exchange Commission (“SEC”) on Forms 20−F and 6−K, in its annual report to shareholders, in press releases, and other written materials, and in oral statements made by its officers, directors or employees to third parties. Forward-looking statements involve inherent risks and uncertainties. Several factors could cause actual results to differ materially from those contained in any forward−looking statement, including but not limited to the following: the Company’s goals and strategies; the Company’s future business development, financial condition, and results of operations; the expected growth of the AR holographic industry; and the Company’s expectations regarding demand for and market acceptance of its products and services.

Further information regarding these and other risks is included in the Company’s annual report on Form 20-F and the current report on Form 6-K and other documents filed with the SEC. All information provided in this press release is as of the date of this press release. The Company does not undertake any obligation to update any forward-looking statement, except as required under applicable laws.