Perspectives | MartechAsia

Buyer-focused prompts, platform variation and descriptive metrics distinguish mentions, citations and links from meaningful business outcomes, according to this writer

How brands are assessing marketing touchpoints beyond marketplaces

By Ayaan Mohamud, Regional Vice President (Marketing, APJ), impact.com | Aug 13, 2026

Creators, affiliates, marketplaces, and transaction data present measurement challenges, prompting coordinated planning, budgeting, and performance assessment

Marketing measurement problems are becoming more visible in the age of AI

By Ronen Mense, President Managing Director (APAC), AppsFlyer | Jul 28, 2026

Marketers face inconsistent attribution across channels, and AI only magnifies those weaknesses when it relies on incomplete signals

Media quality in South-east Asia now depends more on context than viewability

By Megan Reichelt, Country Manager (Southeast Asia), Integral Ad Science | Jul 2, 2026

Are AI slop, deepfakes, and platform nuance pushing SEA marketers towards real-time, context-aware media quality controls?

Indie marketing agencies are riding the AI wave, but bad data could derail them

By Zuzana Urbanova, Vice President, Agency Solutions (APAC), Lotame | Jun 23, 2026

Especially in APAC, they need cleaner, connected data to support automation, attribution, and cross-border campaigns amid fragmented platforms and regulations.

From search rankings to AI summaries: the new trust game

By Upali Dasgupta, Senior Marketing Director (Asia Pacific and Japan), Meltwater | May 29, 2026

Emerging AI tools are compressing research, altering brand perception, and challenging transparent source interpretation across markets.

Beyond SEO search rankings: AI‑driven discovery reshapes brand visibility

By Alvin Koay, co-founder, Growthpro | May 19, 2026

Redefining visibility for AI-savvy digital marketing This is not about replacing SEO. Search engines will remain a core channel — but now, one that must sit alongside AI-driven interfaces that...

SAS: Marketing predictions for 2026

By MartechAsia Editors | Nov 20, 2025

The oft adhered to rules of marketing are changing, not by trends, but by tectonic shifts in consumer behaviour, technology, and societal expectations. SAS marketing thought leaders share their predictions...