Marketing measurement problems are becoming more visible in the age of AI
Marketers face inconsistent attribution across channels, and AI only magnifies those weaknesses when it relies on incomplete signals
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Media quality in South-east Asia now depends more on context than viewability
Are AI slop, deepfakes, and platform nuance pushing SEA marketers towards real-time, context-aware media quality controls?
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Indie marketing agencies are riding the AI wave, but bad data could derail them
Especially in APAC, they need cleaner, connected data to support automation, attribution, and cross-border campaigns amid fragmented platforms and regulations.
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From search rankings to AI summaries: the new trust game
Emerging AI tools are compressing research, altering brand perception, and challenging transparent source interpretation across markets.
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Beyond SEO search rankings: AI‑driven discovery reshapes brand visibility
Redefining visibility for AI-savvy digital marketing This is not about replacing SEO. Search engines will remain a core channel — but now, one that must sit alongside AI-driven interfaces that...
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SAS: Marketing predictions for 2026
The oft adhered to rules of marketing are changing, not by trends, but by tectonic shifts in consumer behaviour, technology, and societal expectations. SAS marketing thought leaders share their predictions...
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A sustained approach to affiliate marketing
Some challenges and considerations for marketers navigating the affiliate landscape and looking to develop full-funnel affiliate strategies.
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AI-powered hyper-personalisation: balancing automation with the human touch
As customer expectations rise across APAC, brands are turning to AI-driven hyper-personalisation to deliver meaningful engagement.
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The role of AI in luxury retail
Luxury products have long held a timeless, classic energy in culture. But with the rise of artificial intelligence (AI), the luxury industry must also evolve.
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Elevating the telco customer experience in 2025
In Asia’s competitive and saturated landscape, telcos face the urgent imperative to evolve their customer experience strategies with hyper-personalisation, gamification and AI…
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
Businesses leveraging the TikTok ecosystem for app and business growth
How businesses targeting younger audiences …Read More
The rise of programmatic DOOH
As a leading smart city, …Read More
Viettel Money increased online user registrations by 33% with Moloco
The strategic partnership between Viettel …Read More
UEM Sunrise grows sales and relationships using trusted data, automation
A leading Malaysia property developer …Read More