Newsletter | MartechAsia

Balancing brand heritage and modern service with A...

By Victor Ng | Mar 18, 2026

How AI-driven discovery and social commerce are re...

By Victor Ng | Nov 11, 2025

Balancing brand heritage and modern service with AI-powered customer experience.

By Victor Ng | Mar 18, 2026

Balancing brand heritage and modern service with AI-powered customer experience.

How AI-driven discovery and social commerce are reshaping Singles Day 2025

By Victor Ng | Nov 11, 2025

Meltwater’s early 11.11 data shows conversations across Southeast Asia accelerating ahead of Singles Day, led by Shopee in reach and TikTok Shop in engagement.

A sustained approach to affiliate marketing

By Mandie Satterfield, Director of Client Services APAC, for Partnerize | Sep 8, 2025

Some challenges and considerations for marketers navigating the affiliate landscape and looking to develop full-funnel affiliate strategies.

How AI is improving workflow efficiencies and campaign outcomes

By MartechAsia Editors | Aug 19, 2025

DoubleVerify’s 2025 Global Insights Report explores how marketers are using AI to improve campaign performance, streamline operations and reclaim strategy

The rise of programmatic DOOH

By Franck Vidal, Director, Sales and Partnerships, Southeast Asia, Vistar Media | Apr 7, 2025

As a leading smart city, Singapore’s digitally connected urban landscape serves as an ideal showcase for a new era of outdoor advertising.

Elevating the telco customer experience in 2025

By Mustafa Kapasi, Chief Operating Officer, M1 | Apr 2, 2025

In Asia’s competitive and saturated landscape, telcos face the urgent imperative to evolve their customer experience strategies with hyper-personalisation, gamification and AI…

Driving business growth in the new commerce landscape

By Matty Lin, General Manager, Global Business Solutions, TikTok SEA | Feb 27, 2025

In today’s omnichannel retail and e-commerce landscape, how is technology and content driving the way brands amplify their reach and transforming brand engagement?

The 2025 digital ad-venture: 3 key trends to navigate

By Kenneth Koh, Head of Commercial Sales, Southeast Asia, Yahoo DSP | Feb 27, 2025

2025 isn’t just another year for digital advertising — it’s shaping up to be a defining chapter in how brands connect with their audiences.

Thriving in 2025: How marketers will lead with creativity, trust, and data

By Pooja K Dhanothia, Director, LinkedIn Marketing Solutions, APAC, LinkedIn | Feb 27, 2025

Looking back on her years in marketing and the breakneck pace of transformation today, this writer offer 5 trends and predictions shaping marketing in 2025.