How can firms take advantage of contextual advertising?
In this Q&A, Niall Hogan, General Manager, JAPAC, GumGum, shares insights on contextual advertising and how companies can leverage advanced contextual targeting to boost brand relevance.
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The search landscape in the era of generative AI
With the advent of generative AI, the relevance of search engines has come into question as AI-powered chatbots have been super advanced in showing users new ways to get information.
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UEM Sunrise grows sales and relationships using trusted data, automation
A leading Malaysia property developer draws closer to customers using data and automation.
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Just do it – not working for Nike anymore?
The sporting company known as Nike has been a global success for decades but seems to be losing ground to its competitors recently. What went wrong?
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Total media quality extended to brand safety and suitability measurement for misinformation on YouTube
IAS can now detect content across YouTube that it identifies as misinformation enabling advertisers to further verify the safety and suitability of their digital media investments on YouTube.
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Haleon selects PubMatic as supply optimisation partner for media buying
The global healthcare brand gains increased transparency, control and sustainability by getting closer to the sell-side of the
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State of business digitalisation in Malaysia
Findings from an OpenMind study reveal businesses are prioritising ease of use, data security, and cautious AI adoption as they navigate the complexities of digital transformation in an increasingly competitive...
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Mastering mega sales
TikTok's brand playbook for mega sales season success.
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Using AI time savings to boost marketing strategies
How APAC marketers can harness AI automation to save time on routine tasks, allowing them to focus on enhancing creativity, deepening customer insights, and driving more strategic initiatives.
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The AI revolution in retail
Singapore retailers embracing AI, foresee unlimited AI use cases for their brand, but fear it will lead to impersonal shopping experiences.
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
UEM Sunrise grows sales and relationships using trusted data, automation
A leading Malaysia property developer …Read More
Home appliances company launches sustainable digital advertising project
Arçelik Hitachi Home Appliances partners …Read More
Zitcha solves in-store retail media measurement with Venvee partnership
Australian retail media platform Zitcha …Read More
Singapore Tourism Board brings location-based AR experiences to Google Maps
The expanded partnership with Google …Read More