What if you could go back in time? Would you do things differently knowing what you know now? We don’t have to let you know that this year was unprecedented. Because according to Dictionary.com, “unprecedented” is one of the most hated words of the year.

The question now will be: what can we learn from this past year? Is it something we’ll throw on the scrap heap of history as a past we wish to forget, or use it as a future prologue predictor? Watch episode 4 of The Download video series on 2020 marketing trends, from Microsoft Advertising to find out. For more episodes and content, explore The Download hub. Learn more cutting-edge search engine marketing strategies with these webcasts and videos.