Has appointed Ben Poole as Head of Office.

fifty-five, the global data and analytics consultancy (part of the You&Mr Jones group) announced the launch of its Singapore office and the appointment of Ben Poole as Head of Office on 24 November.

Ben will lead the company’s expansion in Southeast Asia, helping businesses leverage data and technology to engage consumers better, faster, and in a more cost-effective way, the company said in an announcement. 

Founded in 2010 by former Google executives, fifty-five offers a combination of focused consultancy, industry experience and brandtech/adtech expertise to its customers.

According to Fifty-five, the company’s decision to enter South-East Asia comes off the back of the region hitting significant milestones during the pandemic: 40m consumers online, $100bn in online Gross Merchandise Volume and 62% year on year growth in e-commerce.

Ben joins fifty-five with two decades of digital marketing experience in WPP and most recently IPG, where he successfully grew their performance marketing agency in Asia.

“The pandemic has accelerated changes in customer behaviour, which has led to an explosion of data in terms of volume and velocity. Marketers in Southeast Asia are still struggling to reconcile, analyze and use it as a competitive edge. fifty-five brings to the region an amazing track record of delivering world-class data strategy, architecture, media advisory and customer experience optimization – customized, actionable and scalable data use cases that drive better business results.” said Ben Poole, Head of Office, Singapore, fifty-five. “We have a completely transparent business model and provide neutral advice and counsel to our clients. I am looking forward to tapping into fifty-five’s global expertise and experience to help our global clients and new prospects in the region.” Fifty-five is headquartered in Paris with offices in London, New York, Geneva, Milan, and major cities across Asia. A global team of over 300 employees work with clients such as Adidas, L’Occitane, LVMH, South China Morning Post, Cigna and Trip.com.