RECENT STORIES:

Global Times: Major financial forum kicks off in Beijing, underscoring...
2025 Vietnam ‘Study Beijing’ Education Exhibition and HSK ...
NYSE Content Advisory: Pre-Market Update + S&P 500 closes above 6,...
Xinhua Silk Road: Historic city Quanzhou revitalizes heritage for new ...
2025 ‘Study Beijing’ Education Exhibition Concludes Succes...
LOGIN REGISTER
MartechAsia
  • Features
    • Featured

      Turning AI insights into action across the marketing and sales funnel

      Turning AI insights into action across the marketing and sales funnel

      Wednesday, October 15, 2025, 5:25 PM Asia/Singapore | Features
    • Featured

      Singapore F1 night race drives massive reach and engagement

      Singapore F1 night race drives massive reach and engagement

      Tuesday, October 14, 2025, 3:15 PM Asia/Singapore | Analysis, Features
    • Featured

      A sustained approach to affiliate marketing

      A sustained approach to affiliate marketing

      Monday, September 8, 2025, 11:08 AM Asia/Singapore | Features, Newsletter, Perspectives
  • News
    • Featured

      Ad fatigue hits hard in Southeast Asia

      Ad fatigue hits hard in Southeast Asia

      Thursday, September 25, 2025, 3:24 PM Asia/Singapore | Ad Tech, News
    • Featured

      CMO representation drops as marketing leadership faces unprecedented volatility

      CMO representation drops as marketing leadership faces unprecedented volatility

      Tuesday, September 9, 2025, 10:12 PM Asia/Singapore | Analysis, News
    • Featured

      Gill Capital redefines retail product discovery with Google-quality search

      Gill Capital redefines retail product discovery with Google-quality search

      Thursday, August 28, 2025, 5:02 PM Asia/Singapore | News, SEM & SEO
  • Perspectives
  • Analyses
  • Whitepapers
  • Directory
  • E-Learning

Select Page

Customer ExperienceNews

Adobe appoints International Advisory Board to help companies thrive in the digital economy

By Zafar Anjum | Monday, April 19, 2021, 3:33 PM Asia/Singapore

Sixtop global business leaders join the Board, chaired by Paul Robson, President of Adobe’s International business.

Adobe appointed its first International Advisory Board to further help customers in their digital transformation strategies, the customer management experience company announced on 25 March.

Adobe’s International Advisory Board comprises six internationally focused leaders with track records of leading industries through disruption and transformation across B2B, B2C and government.  

The company said it has selected the Board members based on their exceptional leadership experience across industries including finance, retail, automotive, hospitality, consumer goods, media and entertainment, energy and healthcare and have led some of the world’s largest organisations through significant periods of change.

The Advisory Board will be chaired by Paul Robson, President of Adobe’s International business, the company stated in an official release.

Adobe’s International Advisory Board members include Barbara Kux,  a multiple Board Director with longstanding international board and executive experience in consumer goods and industrial companies;  

Baudouin Prot, who has more than 40 years’ experience in global banking and was the former CEO and Chairman of the Board at BNP Paribas; Dr. Dieter Zetsche, who is Chairman of TUI AG and he has been a member of the Board of Management of Daimler AG since December 1998 and was Chairman of the Board of Management of Daimler AG from 2006 to 2019; Professor Heizo Takenaka, a world-renowned economist who was part of Prime Minister Koizumi’s Government in 2001;  Nigel Hinshelwood, the former Head of HSBC UK and Deputy CEO of HSBC Bank plc and  Patrick Allaway, the Chairman of the Bank of Queensland and a Non-Executive Director of Dexus Funds Management Ltd and Allianz Australia.

“The digital economy runs on customer connections and businesses across all geographies and industries are currently rethinking how they interact with their customers digitally,” said Paul Robson, chair of the International Advisory Board and President, International at Adobe.  “Adobe and our International Advisory Board will help brands reimagine customer journeys at a time when customer experience and engagement has never been more relevant.”

Adobe’s International business comprises the regions of Europe, the Middle East and Africa (EMEA), Asia Pacific (APAC) and Japan, across 160 countries and nearly 10,000 employees.

Share:

NextInsights and analytics capabilities a key focus for businesses in 2021: Survey

Related Posts

Freshworks helps 7-Eleven improve its omnichannel customer experience

Freshworks helps 7-Eleven improve its omnichannel customer experience

December 23, 2021

singapore e commerce websites error

Top E-Commerce websites in Singapore ridden with basic checkout errors: Stripe

October 13, 2021

Amplitude Experiment introduced to run higher impact A/B tests

Amplitude Experiment introduced to run higher impact A/B tests

June 14, 2021

The great data conundrum

The great data conundrum

March 31, 2023

Leave a reply Cancel reply

You must be logged in to post a comment.

Events

Events

ADVERTISEMENT

Whitepapers

  • DXPs Need to be Less Complicated

    DXPs Need to be Less Complicated

    Insights into what the idea …Read More »
  • Practical Applications of AI to Prioritize for Your DXP

    Practical Applications of AI to Prioritize for Your DXP

    Do you know how Artificial …Read More »

ADVERTISEMENT

ADVERTISEMENT

Case Studies

  • The rise of programmatic DOOH

    The rise of programmatic DOOH

    As a leading smart city, …Read More
  • Viettel Money increased online user registrations by 33% with Moloco

    Viettel Money increased online user registrations by 33% with Moloco

    The strategic partnership between Viettel …Read More
  • UEM Sunrise grows sales and relationships using trusted data, automation

    UEM Sunrise grows sales and relationships using trusted data, automation

    A leading Malaysia property developer …Read More
  • Home appliances company launches sustainable digital advertising project 

    Home appliances company launches sustainable digital advertising project 

    Arçelik Hitachi Home Appliances partners …Read More

OTHER NEWS

  • Global Times: Major financial forum kicks off in Beijing, underscoring China’s commitment to reform and opening-up

    October 28, 2025
    BEIJING, Oct. 28, 2025 /PRNewswire/ …Read More »
  • 2025 Vietnam ‘Study Beijing’ Education Exhibition and HSK Study in China Education and Career Expo Successfully Held

    October 28, 2025
    BEIJING, Oct. 28, 2025 /PRNewswire/ …Read More »
  • NYSE Content Advisory: Pre-Market Update + S&P 500 closes above 6,800 for first time

    October 28, 2025
    NEW YORK, Oct. 28, 2025 …Read More »
  • Xinhua Silk Road: Historic city Quanzhou revitalizes heritage for new opportunities

    October 28, 2025
    BEIJING, Oct. 28, 2025 /PRNewswire/ …Read More »
  • 2025 ‘Study Beijing’ Education Exhibition Concludes Successfully in Tashkent

    October 28, 2025
    BEJING, Oct. 28, 2025 /PRNewswire/ …Read More »

  • Our Brands
  • CybersecAsia
  • DigiconAsia
  • Home
  • About Us
  • Contact Us
  • Sitemap
  • Privacy & Cookies
  • Terms of Use
  • Advertising & Reprint Policy
  • Media Kit
  • Subscribe
  • Manage Subscriptions
  • Newsletter

Copyright © 2025 MartechAsia All Rights Reserved.