LOGIN REGISTER
MartechAsia
  • Features
    • Featured

      Turning AI insights into action across the marketing and sales funnel

      Turning AI insights into action across the marketing and sales funnel

      Wednesday, October 15, 2025, 5:25 PM Asia/Singapore | Features
    • Featured

      Singapore F1 night race drives massive reach and engagement

      Singapore F1 night race drives massive reach and engagement

      Tuesday, October 14, 2025, 3:15 PM Asia/Singapore | Analysis, Features
    • Featured

      A sustained approach to affiliate marketing

      A sustained approach to affiliate marketing

      Monday, September 8, 2025, 11:08 AM Asia/Singapore | Features, Newsletter, Perspectives
  • News
    • Featured

      Ad fatigue hits hard in Southeast Asia

      Ad fatigue hits hard in Southeast Asia

      Thursday, September 25, 2025, 3:24 PM Asia/Singapore | Ad Tech, News
    • Featured

      CMO representation drops as marketing leadership faces unprecedented volatility

      CMO representation drops as marketing leadership faces unprecedented volatility

      Tuesday, September 9, 2025, 10:12 PM Asia/Singapore | Analysis, News
    • Featured

      Gill Capital redefines retail product discovery with Google-quality search

      Gill Capital redefines retail product discovery with Google-quality search

      Thursday, August 28, 2025, 5:02 PM Asia/Singapore | News, SEM & SEO
  • Perspectives
  • Analyses
  • Whitepapers
  • Directory
  • E-Learning

Select Page

Case Study

TRAPO boosts its digital marketing push with partnership management platform

By MartechAsia Editors | Thursday, February 22, 2024, 11:25 AM Asia/Singapore

TRAPO boosts its digital marketing push with partnership management platform

The Malaysian automotive accessories brand teamed up with partnership management platform impact.com to boost its digital push in the market.

TRAPO, a leading automotive accessories brand in Malaysia established in 2016, is collaborating with impact.com to boost TRAPO’s affiliate marketing efforts geared towards elevating the brand’s position at the forefront of the car accessories market in Malaysia. 

Like many other industries during the pandemic, automotive businesses in Malaysia shifted towards online commerce, including the sale of maintenance parts such as mats, wiper blades, tires, filters, and brake pads. This trend persists and is expected to further increase, propelled by improvements in the Malaysian economy.

TRAPO, recognized as the ultimate one-stop-shop that caters to all car accessory needs, is taking the lead in the shift by accelerating its e-commerce growth through scalable affiliate partnerships across its online channels. TRAPO aims to widen its reach and increase sales by collaborating with various partners in creating listicles, reviews, and price comparisons, as well as engaging in content creation and exposure through media outlets and online directories. 

In a strategic move, TRAPO has partnered with impact.com to improve its affiliate marketing processes, from tracking to introducing commission flexibility to establishing direct relationships with affiliates.

“We’re excited to join forces with impact.com to elevate our affiliate channel initiatives, aiming to collaborate with a broader spectrum of partners. At TRAPO, we firmly believe that this stands as a cornerstone for the unprecedented growth of our business and brand. The key to our success lies in cultivating mutually beneficial relationships and creating win-win situations,” said Ionut Danifeld, Chief Marketing Officer of TRAPO. 

“By expanding our affiliate network, we are confident in propelling our business trajectory towards achieving the coveted position of being the No. 1 car accessories brand in Southeast Asia.”

Antoine Gross, General Manager, Southeast Asia & India at impact.com, said: “We are thrilled to announce our partnership with TRAPO. This collaboration marks a significant milestone for us, reflecting our commitment to fostering meaningful connections and growth in Southeast Asia. We look forward to leveraging our expertise to support TRAPO’s growth ambitions across the region.”

Share:

PreviousDealing with evolving fraud and scams
Next‘Soup to nuts’ integration inevitable in marketing

Related Posts

Singapore real estate company launches Immersive ‘Nature in the City’ OOH campaign

Singapore real estate company launches Immersive ‘Nature in the City’ OOH campaign

May 18, 2021

Key trends in digital advertising for 2024

Key trends in digital advertising for 2024

January 18, 2024

Self-serve drives nearly seven-in-10 shoppers’ improved satisfaction with retail associates in Asia Pacific: Study

Self-serve drives nearly seven-in-10 shoppers’ improved satisfaction with retail associates in Asia Pacific: Study

November 10, 2022

Online shoppers in Singapore, Indonesia and Philippines cited Payment friction as top pain point

Online shoppers in Singapore, Indonesia and Philippines cited Payment friction as top pain point: Survey

September 15, 2021

Leave a reply Cancel reply

You must be logged in to post a comment.

Events

Events

ADVERTISEMENT

Whitepapers

  • DXPs Need to be Less Complicated

    DXPs Need to be Less Complicated

    Insights into what the idea …Read More »
  • Practical Applications of AI to Prioritize for Your DXP

    Practical Applications of AI to Prioritize for Your DXP

    Do you know how Artificial …Read More »

ADVERTISEMENT

ADVERTISEMENT

Case Studies

  • The rise of programmatic DOOH

    The rise of programmatic DOOH

    As a leading smart city, …Read More
  • Viettel Money increased online user registrations by 33% with Moloco

    Viettel Money increased online user registrations by 33% with Moloco

    The strategic partnership between Viettel …Read More
  • UEM Sunrise grows sales and relationships using trusted data, automation

    UEM Sunrise grows sales and relationships using trusted data, automation

    A leading Malaysia property developer …Read More
  • Home appliances company launches sustainable digital advertising project 

    Home appliances company launches sustainable digital advertising project 

    Arçelik Hitachi Home Appliances partners …Read More

OTHER NEWS

  • HONOR Launches AI-Flagship HONOR Magic8 Series in China

    October 15, 2025
    Introducing next-generation YOYO Agent intelligence, …Read More »
  • NYSE Content Advisory: Pre-Market Update + Embraer celebrates 25th listing anniversary

    October 15, 2025
    NEW YORK, Oct. 15, 2025 …Read More »
  • UNPACK ’26: EXPEDIA, WOTIF, AND STAYZ REVEAL HOW TRAVELLERS WILL EXPLORE THE WORLD IN 2026

    October 15, 2025
    Expedia’s first-ever Smart Travel Health …Read More »
  • UNPACK ’26: EXPEDIA, HOTELS.COM, AND VRBO REVEAL HOW TRAVELLERS WILL EXPLORE THE WORLD IN 2026

    October 15, 2025
    Expedia’s first-ever Smart Travel Health …Read More »
  • UNPACK ’26: EXPEDIA AND BOOKABACH REVEAL HOW TRAVELLERS WILL EXPLORE THE WORLD IN 2026

    October 15, 2025
    Expedia’s first-ever Smart Travel Health …Read More »

  • Our Brands
  • CybersecAsia
  • DigiconAsia
  • Home
  • About Us
  • Contact Us
  • Sitemap
  • Privacy & Cookies
  • Terms of Use
  • Advertising & Reprint Policy
  • Media Kit
  • Subscribe
  • Manage Subscriptions
  • Newsletter

Copyright © 2025 MartechAsia All Rights Reserved.