Cashback is the most popular reward type overall, followed by percentage-off and dollar-off discounts. Yuu Rewards Club, Link Rewards most popular customer reward programmes in Singapore.
As ShopBack and CapitaStar collaborate on a two-month long campaign to encourage shoppers to spend more at Capitaland malls, the latest YouGov Surveys research shows that 29% of consumers in Singapore have used at least one customer reward programme in the past three months.
Demographically, usage of customer reward programmes is relatively higher among Gen Z and Baby Boomers (both 36%) at over a third, compared to around a quarter among Millennials (26%) and Gen X (24%).
Which consumer loyalty programmes are most popular in Singapore?
DFI Retail Group’s Yuu Rewards Club and NTUC FairPrice’s Link Rewards – which allow consumers to accumulate points when grocery shopping at major supermarket chains – are the two most used customer reward programs in Singapore.
Sea Group’s Shopee Members Club and ShopBack are the joint third most popular rewards program, ahead of GrabRewards and CapitaLand Group’s CapitaStar program, the most popular shopping mall loyalty program.
Singapore Airline’s KrisFlyer is next most popular – and the only airline rewards program in the top ten – followed closely by Alibaba Group’s Lazada Rewards and Fave.
Which loyalty programme rewards are most popular among Singaporeans overall?
Customer rewards involving cost savings enjoy the widest popularity in Singapore. Cashback is the most popular reward type overall, followed by percentage-off and dollar-off discounts.
When consumers were asked about the loyalty program rewards they find most attractive when purchasing various products/services, cashback emerged as the top choice in 14 out of 17 categories polled.
Free delivery, however, is the most attractive customer reward to consumers across major categories.
Extended warranty / free repairs is the most attractive customer reward to consumers when purchasing Automotive products – and is also among the top five preferred rewards for Personal Electronics, Large and Small household appliances, as well as Furniture and Home Furnishings.
