Partnership is to offer a hyper-personalised digital experience for their customers.

AstraPay, the digital payments app from Indonesian conglomerate – Astra International, has partnered with MoEngage to provide highly contextual, hyper-personalized engagement to their customers.

MoEngage is San-Francisco headquartered, AI-enabled customer engagement platform. As a partner, it will help AstraPay accelerate their smart mobile wallet journey leveraging on the trust from the Astra ecosystem.

“In this digital age, our customers expect us to provide them with personalized offers based on their unique, individual behavior and characteristics. To serve them better, we need to personalize our communication”, said Amar Ibrahim, VP of Marketing at AstraPay. “The collaboration between AstraPay and MoEngage will further strengthen how we serve our customers”, he added.

Bank Indonesia, the central bank of the Republic of Indonesia aims to double Quick Response Indonesia Standard (QRIS) usage to boost cashless payment in the next 3 years allowing the country’s digital payments landscape to grow exponentially. AstraPay said it aims to double down on this opportunity by providing their consumers with a trustworthy, convenient digital payment offering and personalizing the experience using MoEngage.

“At MoEngage, we are committed to helping brands stay on top of their customer engagement goals through a robust platform that offers unparalleled scale. We look forward to working with AstraPay to help them unlock their next phase of growth”, said Saurabh Madan, GM, SEA & A/NZ at MoEngage.