Southeast Asia’s retailers bet big on social comme...
By MartechAsia Editors | Jul 16, 2024
New report highlights importance of customer-first...
By MartechAsia Editors | Jul 11, 2024
Key marketing trends to watch out for at Olympics ...
By MartechAsia Editors | Jul 10, 2024
Top cities for marketing specialists
By MartechAsia Editors | Jul 4, 2024
Report: Ethical use of AI will be a competitive bu...
By MartechAsia Editors | Jul 4, 2024
AI in the marketer journey
By MartechAsia Editors | Sep 3, 2024
AI, Google, Accenture, AI in marketing, AI marketing maturity,
Read MoreSoutheast Asia’s retailers bet big on social commerce
By MartechAsia Editors | Jul 16, 2024
68% of Southeast Asian retailers plan to increase investment in social commerce over the next 12 months to help tide through the current economic climate which has severely impacted purchasing...
Read MoreNew report highlights importance of customer-first culture in APAC
By MartechAsia Editors | Jul 11, 2024
The second installment of the '2024 Customer Experience Imperatives' examines leaders’ priorities and behaviours through the lens of customer-centricity, and explores key characteristics of organisations that achieve CX excellence in...
Read MoreKey marketing trends to watch out for at Olympics 2024
By MartechAsia Editors | Jul 10, 2024
Major sport events mean major sponsorships and a frenzy of marketing activities. What's new and what's due at the 2024 Olympics for marketers?
Read MoreTop cities for marketing specialists
By MartechAsia Editors | Jul 4, 2024
A recent study determined the best cities for marketing specialists by analyzing key metrics such as job posts number, marketing specialists’ yearly salary, unemployment rate, cost of living, rent and...
Read MoreReport: Ethical use of AI will be a competitive business advantage
By MartechAsia Editors | Jul 4, 2024
Consumer demands shift business leaders' focus to predictive, emotionally intelligent, and customised engagements.
Read MoreMore than half of APAC social media teams see AI as important
By MartechAsia Editors | May 30, 2024
Although social media will play a more important role for businesses this year, APAC teams are struggling with reduced resources and leaning more heavily on AI tools.
Read MoreState of social media in April 2024
By MartechAsia Editors | May 9, 2024
We Are Social and Meltwater have released Digital 2024: April Statshot, the quarterly update in their Global Digital Report series on social media and digital trends worldwide.
Read MoreSocial media emerges as top marketing channel for international B2B MNCs in China
By MartechAsia Editors | Apr 4, 2024
B2B marketers seek to adopt social media marketing platforms in China to improve efficiencies as they increase investments in social media marketing.
Read MoreThe future of work for CMOs
In the past year, businesses swiftly adapted to rapid technological changes and economic uncertainty. B2B CMOs embraced challenges and aligned with CFOs, emphasising brand building and creativity for competitive edge...
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