How generative AI is changing the game for mobile marketing
By Susannah Llewellyn, VP Agency Partnerships APAC, InMobi | Aug 1, 2024
Three areas where an AI-first approach has become a game-changer in marketing
Read MoreRedefining innovation to align tech with sustainability
By Sean Song, Group CFO, Mobvista | Jun 6, 2024
World Environment Day reminds martech organizations of the urgency of global sustainability efforts, a critical challenge confronting the tech sector.
Read MoreThe role of technology in shaping Southeast Asia’s retail media future
By Junho Lee, Senior Director of Business Development, APAC, Moloco | May 9, 2024
Innovation and resilience are the keys to the future for retailers and marketplaces in an increasingly competitive global digital economy.
Read MoreWhy programmatic DOOH is an essential component in your media mix
Out-of-home advertising has seen a shift with brands across APAC rapidly adopting and spending on pDOOH, which is leading to tremendous growth, both in the region and globally. Here are...
Read MoreMobile marketing trends for 2024
By Ashwin Shekhar, Co-Founder and CRO, AVOW | Feb 15, 2024
It’s important to understand how adaptability, innovation, and strategic partnerships will help marketers to navigate the challenges and opportunities expected to come to the forefront.
Read MoreAugmenting martech and adtech in Asia Pacific: 5 trends in 2024
By Andreas Heiz, Director of Marketing Technology Solutions, SAS | Feb 15, 2024
As we navigate our way into 2024, the leaps in martech and adtech – not least, in artificial intelligence (AI) – give professionals in the field food for thought.
Read MoreCleverTap predicts the top MarTech trends for 2024
By MartechAsia Editors | Feb 6, 2024
The convergence of data privacy regulations, advancements in AI and increasing demand for personalized content will redefine the MarTech landscape. Among other areas, here’s where CleverTap anticipates seeing the most...
Read MoreData is the golden ticket for travel brands, but few in APAC are prioritising it
By Aleetza Senn, CEO & Founder, Sparkline | Jan 19, 2024
Leveraging data analytics has become crucial for businesses in the travel trade to maintain competitiveness and foster customer loyalty – so what’s stopping APAC travel companies?
Read More3 critical areas of predictions for 2024
By Victor Ng | Dec 26, 2023
As technological advancements grow and attention spans shrink, customer experience and ethics are emerging as key priorities for businesses and marketers determining their approach to technology adoption.
Read MoreTrust and personalisation to redefine customer engagement in the AI era
By Gavin Barfield, Vice President & CTO, Solutions, ASEAN Salesforce | Nov 30, 2023
As another year of digital disruption comes to an end, what would be the key pillars of customer experience in 2024?
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »Practical Applications of AI to Prioritize for Your DXP
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Case Studies
Home appliances company launches sustainable digital advertising project
Arçelik Hitachi Home Appliances partners …Read MoreZitcha solves in-store retail media measurement with Venvee partnership
Australian retail media platform Zitcha …Read MoreSingapore Tourism Board brings location-based AR experiences to Google Maps
The expanded partnership with Google …Read MoreCalvin Klein APAC’s performance-driven digital acceleration across Asia
Fashion giant partners with CONTEN.T …Read More