All you need to know about demand generation – par...
By Dexter Low | Jul 11, 2024
Top cities for marketing specialists
By MartechAsia Editors | Jul 4, 2024
Report: Ethical use of AI will be a competitive bu...
By MartechAsia Editors | Jul 4, 2024
APAC-focused report emphasizes growing urgency for...
By MartechAsia Editors | Jul 4, 2024
New report highlights importance of customer-first culture in APAC
By MartechAsia Editors | Jul 11, 2024
The second installment of the '2024 Customer Experience Imperatives' examines leaders’ priorities and behaviours through the lens of customer-centricity, and explores key characteristics of organisations that achieve CX excellence in...
Read MoreAll you need to know about demand generation – part 2
By Dexter Low | Jul 11, 2024
In Part 2, let’s delve into some of the best demand generation content strategies.
Read MoreStrategies to get media coverage for your IT and tech company
By Alex Nigmatulin, co-founder, CMO, PRNEWS.IO | Jul 5, 2024
This article outlines 12 strategies to enhance brand visibility in the competitive IT and tech sector, helping you connect with your audience and achieve long-term success.
Read MoreTop cities for marketing specialists
By MartechAsia Editors | Jul 4, 2024
A recent study determined the best cities for marketing specialists by analyzing key metrics such as job posts number, marketing specialists’ yearly salary, unemployment rate, cost of living, rent and...
Read MoreReport: Ethical use of AI will be a competitive business advantage
By MartechAsia Editors | Jul 4, 2024
Consumer demands shift business leaders' focus to predictive, emotionally intelligent, and customised engagements.
Read MoreAPAC-focused report emphasizes growing urgency for media quality
By MartechAsia Editors | Jul 4, 2024
Ad fraud, regional elections, generative AI are among the top concerns cited by advertisers in regional survey.
Read MoreCaught offside: No winning in illegal streaming of Euro 2024
By Darren Guccione, CEO and Co-Founder, Keeper Security | Jul 3, 2024
Malvertising and phishing attacks, leveraging football fans' desire for live streaming of the European Championships, can lead to losses - and we're not talking about just soccer games.
Read MoreThe martech landscape over the last 20 years
By Dexter Low | Jul 3, 2024
Has the marketing profession moved forward or backward in the last 20 years?
Read MoreTipping point in Indian consumer habits on streaming platforms
By Moloco | Jul 1, 2024
Here’s a look at some numbers that signal a tipping point in advertising preferences and point to the importance of getting the ads experience right for consumers on streaming platforms.
Read MoreWhat Singapore consumers look for in customer reward programmes
By MartechAsia Editors | Jun 27, 2024
Cashback is the most popular reward type overall, followed by percentage-off and dollar-off discounts. Yuu Rewards Club, Link Rewards most popular customer reward programmes in Singapore.
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Case Studies
Home appliances company launches sustainable digital advertising project
Arçelik Hitachi Home Appliances partners …Read MoreZitcha solves in-store retail media measurement with Venvee partnership
Australian retail media platform Zitcha …Read MoreSingapore Tourism Board brings location-based AR experiences to Google Maps
The expanded partnership with Google …Read MoreCalvin Klein APAC’s performance-driven digital acceleration across Asia
Fashion giant partners with CONTEN.T …Read More