Zoomcar to drive customer engagement on their app
By MartechAsia Editors | Apr 19, 2024
What marketers need to know about SEO poisoning
By Victor Ng | Apr 19, 2024
Personalisation in B2B marketing: AI best practice...
By Dexter Low | Apr 4, 2024
Is programmatic advertising the key in a post-cook...
By Joel Pinaroc | Apr 4, 2024
PubMatic, Internews partner to enable ad investment in quality journalism
By MartechAsia Editors | Apr 19, 2024
Partnership aims to help brands embrace news-encompassing marketing strategies that produce social impact, economic returns and enable them to reach and gain affinity with more customers.
Read MoreZoomcar to drive customer engagement on their app
By MartechAsia Editors | Apr 19, 2024
CleverTap recently announced its partnership with Zoomcar, the Bangalore-based marketplace for car sharing in emerging markets, to elevate user engagement and drive business growth.
Read MoreWhat marketers need to know about SEO poisoning
By Victor Ng | Apr 19, 2024
With the rise in e-commerce and digital marketing, the urgency for enhanced measures and awareness cannot be overstated as we navigate through the turbulent waters of the digital domain.
Read MoreWhy programmatic DOOH is an essential component in your media mix
Out-of-home advertising has seen a shift with brands across APAC rapidly adopting and spending on pDOOH, which is leading to tremendous growth, both in the region and globally. Here are...
Read MorePersonalisation in B2B marketing: AI best practices and tools
By Dexter Low | Apr 4, 2024
As businesses strive to connect with their target audience in a more meaningful way, the role of artificial intelligence (AI) in enhancing personalisation has become increasingly crucial.
Read MoreIs programmatic advertising the key in a post-cookie era?
By Joel Pinaroc | Apr 4, 2024
One of the biggest challenges faced by tech giants and advertisers alike is driving accurate advertising campaigns without cookies.
Read MoreSocial media emerges as top marketing channel for international B2B MNCs in China
By MartechAsia Editors | Apr 4, 2024
B2B marketers seek to adopt social media marketing platforms in China to improve efficiencies as they increase investments in social media marketing.
Read MoreFor digital marketers, is there a silver lining in the phase-out of third-party cookies?
By Joel Pinaroc | Apr 1, 2024
As third-party cookies are phased out, marketers are being forced to reassess their digital marketing strategies.
Read More2024 Most In-Demand Skills in Marketing
By MartechAsia Editors | Mar 7, 2024
LinkedIn data reveals that despite AI’s growing impact, soft skills are most sought-after in marketing by APAC employers in 2024.
Read MoreA digital red envelope: how online payments fired up CNY
By Joaquin Moreno, Head of APAC, dLocal | Mar 7, 2024
Symbolizing good luck and fresh starts, CNY has also become a pivotal period in a brand’s sales calendar.
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »Practical Applications of AI to Prioritize for Your DXP
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Case Studies
TRAPO boosts its digital marketing push with partnership management platform
The Malaysian automotive accessories brand …Read MoreMarket intelligence AI helps brands answer strategic questions instantly
The launch of Mintel Leap, …Read MoreVietnamese fashion brand achieves 54% higher app conversion rate
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