Labels – more than just stickers on a box
How can labels be crucial touchpoints for brands to connect with consumers, driving engagement, loyalty and sales?
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B2B marketing leaders bullish about revenue despite VUCA
Upskilling to build financial fluency and to leverage generative AI key reasons for market optimism.
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Measuring ROI for digital marketing still a major hurdle for Singapore marketers
84% of Singapore companies are using digital marketing to advertise products and services, but half face challenges measuring returns on investment: HubSpot research
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Asia Pacific brands lead in global genAI rollout
Brands across the region leading other geographies in generative AI deployment, set to make major near-term organisational changes to scale up adoption.
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New gamification initiative aims to sharpen marketers’ data insights
If your data strategy was a TV show, what genre would it be?
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How generative AI is changing the game for mobile marketing
Three areas where an AI-first approach has become a game-changer in marketing
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How should we deal with social media deepfake threats?
World Social Media Day was celebrated on 30th June 2024. It underscores the profound impact of social networks on business and interpersonal communications, including the introduction of significant risks.
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Southeast Asia’s retailers bet big on social commerce
68% of Southeast Asian retailers plan to increase investment in social commerce over the next 12 months to help tide through the current economic climate which has severely impacted purchasing...
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New report highlights importance of customer-first culture in APAC
The second installment of the '2024 Customer Experience Imperatives' examines leaders’ priorities and behaviours through the lens of customer-centricity, and explores key characteristics of organisations that achieve CX excellence in...
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All you need to know about demand generation – part 2
In Part 2, let’s delve into some of the best demand generation content strategies.
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
Home appliances company launches sustainable digital advertising project
Arçelik Hitachi Home Appliances partners …Read More
Zitcha solves in-store retail media measurement with Venvee partnership
Australian retail media platform Zitcha …Read More
Singapore Tourism Board brings location-based AR experiences to Google Maps
The expanded partnership with Google …Read More
Calvin Klein APAC’s performance-driven digital acceleration across Asia
Fashion giant partners with CONTEN.T …Read More