Tansforming the agency culture?
By Victor Ng | Oct 2, 2024
AI at the digital edge of customer experience
By Victor Ng | Sep 9, 2024
AI and the customer experience
By Victor Ng | Sep 9, 2024
Using AI time savings to boost marketing strategie...
By Lorraine Resuello | Sep 5, 2024
How AI is revolutionizing CX in APAC
By Lorraine Resuello | Sep 5, 2024
Transforming the agency culture?
By Victor Ng | Oct 3, 2024
We’ve all heard about the stigma of ‘agency culture’. Post-pandemic, what have marketing, creative, advertising and PR agencies learnt? We find out from an agency CEO…
Read MoreTansforming the agency culture?
By Victor Ng | Oct 2, 2024
We’ve all heard about the stigma of ‘agency culture’. Post-pandemic, what have marketing, creative, advertising and PR agencies learnt? We find out from an agency CEO…
Read MoreAI at the digital edge of customer experience
By Victor Ng | Sep 9, 2024
How AI helps to unsilo teams to better understand customer behaviour amidst exponential growth in the number of digital channels today.
Read MoreAI and the customer experience
By Victor Ng | Sep 9, 2024
GenAI has revolutionised the way businesses operate, including the ability to target brand experiences and customer communications.
Read MoreUsing AI time savings to boost marketing strategies
By Lorraine Resuello | Sep 5, 2024
How APAC marketers can harness AI automation to save time on routine tasks, allowing them to focus on enhancing creativity, deepening customer insights, and driving more strategic initiatives.
Read MoreHow AI is revolutionizing CX in APAC
By Lorraine Resuello | Sep 5, 2024
In this exclusive interview, Maureen Chong, Regional VP of Asia at Zendesk, discusses how AI is transforming customer experience in APAC and why marketers must adapt to remain competitive.
Read MoreHow to leverage your B2B data for case studies
By Dexter Low | Aug 15, 2024
Here’s a guide to using your B2B data to build credible, compelling content for case studies that help drive conversation and conversion.
Read MoreLabels – more than just stickers on a box
By Victor Ng | Aug 8, 2024
How can labels be crucial touchpoints for brands to connect with consumers, driving engagement, loyalty and sales?
Read MoreB2B marketing leaders bullish about revenue despite VUCA
By Victor Ng | Aug 1, 2024
Upskilling to build financial fluency and to leverage generative AI key reasons for market optimism.
Read MoreWe saw it coming: Google backs out of cookie depreciation plans
By Lorraine Resuello | Aug 1, 2024
Learn what industry leaders think about Google's decision to withdraw from its cookie depreciation plans and its implications for future marketing.
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Case Studies
Home appliances company launches sustainable digital advertising project
Arçelik Hitachi Home Appliances partners …Read MoreZitcha solves in-store retail media measurement with Venvee partnership
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The expanded partnership with Google …Read MoreCalvin Klein APAC’s performance-driven digital acceleration across Asia
Fashion giant partners with CONTEN.T …Read More