The AI revolution in retail
Singapore retailers embracing AI, foresee unlimited AI use cases for their brand, but fear it will lead to impersonal shopping experiences.
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LinkedIn introduces sponsored newsletters
Sponsored newsletters to help marketers amplify their long-form content and reach new audiences
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MAG completes three martech projects
Malaysia Aviation Group partners with GrowthOps Asia and Anchora to enhance martech capabilities
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SEO in the world of AI searches
The rise of generative AI has transformed traditional SEO, which needs to keep up with the times in the world of AI search.
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Measuring ROI for digital marketing still a major hurdle for Singapore marketers
84% of Singapore companies are using digital marketing to advertise products and services, but half face challenges measuring returns on investment: HubSpot research
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Asia Pacific brands lead in global genAI rollout
Brands across the region leading other geographies in generative AI deployment, set to make major near-term organisational changes to scale up adoption.
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New gamification initiative aims to sharpen marketers’ data insights
If your data strategy was a TV show, what genre would it be?
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Southeast Asia’s retailers bet big on social commerce
68% of Southeast Asian retailers plan to increase investment in social commerce over the next 12 months to help tide through the current economic climate which has severely impacted purchasing...
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New report highlights importance of customer-first culture in APAC
The second installment of the '2024 Customer Experience Imperatives' examines leaders’ priorities and behaviours through the lens of customer-centricity, and explores key characteristics of organisations that achieve CX excellence in...
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Key marketing trends to watch out for at Olympics 2024
Major sport events mean major sponsorships and a frenzy of marketing activities. What's new and what's due at the 2024 Olympics for marketers?
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
Home appliances company launches sustainable digital advertising project
Arçelik Hitachi Home Appliances partners …Read More
Zitcha solves in-store retail media measurement with Venvee partnership
Australian retail media platform Zitcha …Read More
Singapore Tourism Board brings location-based AR experiences to Google Maps
The expanded partnership with Google …Read More
Calvin Klein APAC’s performance-driven digital acceleration across Asia
Fashion giant partners with CONTEN.T …Read More