The Malaysian automotive accessories brand teamed up with partnership management platform impact.com to boost its digital push in the market.

TRAPO, a leading automotive accessories brand in Malaysia established in 2016, is collaborating with impact.com to boost TRAPO’s affiliate marketing efforts geared towards elevating the brand’s position at the forefront of the car accessories market in Malaysia. 

Like many other industries during the pandemic, automotive businesses in Malaysia shifted towards online commerce, including the sale of maintenance parts such as mats, wiper blades, tires, filters, and brake pads. This trend persists and is expected to further increase, propelled by improvements in the Malaysian economy.

TRAPO, recognized as the ultimate one-stop-shop that caters to all car accessory needs, is taking the lead in the shift by accelerating its e-commerce growth through scalable affiliate partnerships across its online channels. TRAPO aims to widen its reach and increase sales by collaborating with various partners in creating listicles, reviews, and price comparisons, as well as engaging in content creation and exposure through media outlets and online directories. 

In a strategic move, TRAPO has partnered with impact.com to improve its affiliate marketing processes, from tracking to introducing commission flexibility to establishing direct relationships with affiliates.

“We’re excited to join forces with impact.com to elevate our affiliate channel initiatives, aiming to collaborate with a broader spectrum of partners. At TRAPO, we firmly believe that this stands as a cornerstone for the unprecedented growth of our business and brand. The key to our success lies in cultivating mutually beneficial relationships and creating win-win situations,” said Ionut Danifeld, Chief Marketing Officer of TRAPO. 

“By expanding our affiliate network, we are confident in propelling our business trajectory towards achieving the coveted position of being the No. 1 car accessories brand in Southeast Asia.”

Antoine Gross, General Manager, Southeast Asia & India at impact.com, said: “We are thrilled to announce our partnership with TRAPO. This collaboration marks a significant milestone for us, reflecting our commitment to fostering meaningful connections and growth in Southeast Asia. We look forward to leveraging our expertise to support TRAPO’s growth ambitions across the region.”