SAS: Marketing predictions for 2026
The oft adhered to rules of marketing are changing, not by trends, but by tectonic shifts in consumer behaviour, technology, and societal expectations. SAS marketing thought leaders share their predictions...
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A sustained approach to affiliate marketing
Some challenges and considerations for marketers navigating the affiliate landscape and looking to develop full-funnel affiliate strategies.
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AI-powered hyper-personalisation: balancing automation with the human touch
As customer expectations rise across APAC, brands are turning to AI-driven hyper-personalisation to deliver meaningful engagement.
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The role of AI in luxury retail
Luxury products have long held a timeless, classic energy in culture. But with the rise of artificial intelligence (AI), the luxury industry must also evolve.
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Elevating the telco customer experience in 2025
In Asia’s competitive and saturated landscape, telcos face the urgent imperative to evolve their customer experience strategies with hyper-personalisation, gamification and AI…
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The 2025 digital ad-venture: 3 key trends to navigate
2025 isn’t just another year for digital advertising — it’s shaping up to be a defining chapter in how brands connect with their audiences.
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Thriving in 2025: How marketers will lead with creativity, trust, and data
Looking back on her years in marketing and the breakneck pace of transformation today, this writer offer 5 trends and predictions shaping marketing in 2025.
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How generative AI is changing the game for mobile marketing
Three areas where an AI-first approach has become a game-changer in marketing
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Redefining innovation to align tech with sustainability
World Environment Day reminds martech organizations of the urgency of global sustainability efforts, a critical challenge confronting the tech sector.
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The role of technology in shaping Southeast Asia’s retail media future
Innovation and resilience are the keys to the future for retailers and marketplaces in an increasingly competitive global digital economy.
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
Businesses leveraging the TikTok ecosystem for app and business growth
How businesses targeting younger audiences …Read More
The rise of programmatic DOOH
As a leading smart city, …Read More
Viettel Money increased online user registrations by 33% with Moloco
The strategic partnership between Viettel …Read More
UEM Sunrise grows sales and relationships using trusted data, automation
A leading Malaysia property developer …Read More