How generative AI is changing the game for mobile marketing
Three areas where an AI-first approach has become a game-changer in marketing
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Redefining innovation to align tech with sustainability
World Environment Day reminds martech organizations of the urgency of global sustainability efforts, a critical challenge confronting the tech sector.
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The role of technology in shaping Southeast Asia’s retail media future
Innovation and resilience are the keys to the future for retailers and marketplaces in an increasingly competitive global digital economy.
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Why programmatic DOOH is an essential component in your media mix
Out-of-home advertising has seen a shift with brands across APAC rapidly adopting and spending on pDOOH, which is leading to tremendous growth, both in the region and globally. Here are...
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Mobile marketing trends for 2024
It’s important to understand how adaptability, innovation, and strategic partnerships will help marketers to navigate the challenges and opportunities expected to come to the forefront.
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Augmenting martech and adtech in Asia Pacific: 5 trends in 2024
As we navigate our way into 2024, the leaps in martech and adtech – not least, in artificial intelligence (AI) – give professionals in the field food for thought.
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CleverTap predicts the top MarTech trends for 2024
The convergence of data privacy regulations, advancements in AI and increasing demand for personalized content will redefine the MarTech landscape. Among other areas, here’s where CleverTap anticipates seeing the most...
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Data is the golden ticket for travel brands, but few in APAC are prioritising it
Leveraging data analytics has become crucial for businesses in the travel trade to maintain competitiveness and foster customer loyalty – so what’s stopping APAC travel companies?
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3 critical areas of predictions for 2024
As technological advancements grow and attention spans shrink, customer experience and ethics are emerging as key priorities for businesses and marketers determining their approach to technology adoption.
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Trust and personalisation to redefine customer engagement in the AI era
As another year of digital disruption comes to an end, what would be the key pillars of customer experience in 2024?
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
UEM Sunrise grows sales and relationships using trusted data, automation
A leading Malaysia property developer …Read More
Home appliances company launches sustainable digital advertising project
Arçelik Hitachi Home Appliances partners …Read More
Zitcha solves in-store retail media measurement with Venvee partnership
Australian retail media platform Zitcha …Read More
Singapore Tourism Board brings location-based AR experiences to Google Maps
The expanded partnership with Google …Read More