RECENT STORIES:

SMARTIES™ Philippines 2025 Finalists Announced, Highlighting Marketing...
Dive into a Truly Ocean-To-Table Experience at Booking.com’s Kin...
India’s No: 1 Ranked Institute, IIT Madras & Danish Universi...
Regent Hong Kong Achieves Prestigious Recognition in Condé Nast Travel...
AI Redefines Creative Testing -AdEff Officially Launches in Singapore
LOGIN REGISTER
MartechAsia
  • Features
    • Featured

      A sustained approach to affiliate marketing

      A sustained approach to affiliate marketing

      Monday, September 8, 2025, 11:08 AM Asia/Singapore | Features, Newsletter, Perspectives
    • Featured

      AI-powered hyper-personalisation: balancing automation with the human touch

      AI-powered hyper-personalisation: balancing automation with the human touch

      Friday, August 8, 2025, 2:14 PM Asia/Singapore | Features, Perspectives
    • Featured

      MarTech’s APAC frontier: How automation, data and AI drive marketing ROI

      MarTech's APAC frontier: How automation, data and AI drive marketing ROI

      Wednesday, July 30, 2025, 4:19 PM Asia/Singapore | Features
  • News
    • Featured

      Ad fatigue hits hard in Southeast Asia

      Ad fatigue hits hard in Southeast Asia

      Thursday, September 25, 2025, 3:24 PM Asia/Singapore | Ad Tech, News
    • Featured

      CMO representation drops as marketing leadership faces unprecedented volatility

      CMO representation drops as marketing leadership faces unprecedented volatility

      Tuesday, September 9, 2025, 10:12 PM Asia/Singapore | Analysis, News
    • Featured

      Gill Capital redefines retail product discovery with Google-quality search

      Gill Capital redefines retail product discovery with Google-quality search

      Thursday, August 28, 2025, 5:02 PM Asia/Singapore | News, SEM & SEO
  • Perspectives
  • Analyses
  • Whitepapers
  • Directory
  • E-Learning

Select Page

News

PurpleLab to revolutionise market research with rapid, reliable insights

By MartechAsia Editors | Thursday, February 15, 2024, 1:55 PM Asia/Singapore

PurpleLab to revolutionise market research with rapid, reliable insights

Bad data can make its way through the cracks in online surveys – with bots and cheaters posing as some of the biggest threats to data quality. But help is here…

Yahoo has launched PurpleLab in Australia and Southeast Asia, an innovative solution that addresses the challenges of speed and quality in the market research industry, transforming how brands acquire and apply consumer insights at speed.

Powered by Qualtrics, PurpleLab brings together Yahoo’s extensive data capabilities, cutting-edge technology, and deep consumer relationships to provide fast and easy access to nationally representative consumer insights, and access to industry expertise to deliver optimum value and outcomes for market research programmes.

Leveraging Yahoo’s robust data stack, PurpleLab enables high-quality, accurate results from real humans within a short turnaround time.

Dan Richardson, Head of Data & Insights for Yahoo AUSEA, shares the vision: “For too long, brands faced the dilemma of compromising either speed or quality in market research insights. PurpleLab addresses this challenge by delivering high-quality, accurate results from real humans with a rapid turnaround time.

“By partnering with Qualtrics we have created peace of mind for our clients that these insights are from real humans, not AI-powered bots, and by leveraging our own robust data stack we can control the process to ensure it is fast and efficient. This platform is a testament to Yahoo’s commitment to being a trusted partner, empowering brands to execute sophisticated and effective marketing campaigns across the media funnel.”

Ali Henriques, Global Director of Research Services, Qualtrics, explains: “Market research is one of the most important strategic growth drivers in every organisation. With in-depth, trusted human insights, such as those from Qualtrics and Yahoo, brands can understand evolving consumer expectations and uncover unmet market needs to confidently and precisely make decisions that drive customer loyalty and satisfaction, market share, and ultimately revenue growth.”

Following a successful soft launch, PurpleLab has already generated valuable insights for brands and clients, such as a recent study on Gen Z vaping habits in Australia. These insights can be adapted to enhance the effectiveness of media and creative strategies in behaviour change campaigns targeting Gen Z vapers.

Richardson adds: “We’re excited by the results we’re already seeing from PurpleLab. It’s not just a tool; it’s a strategic ally in empowering brands with data-driven decision-making capabilities.”

Share:

PreviousVietnamese fashion brand achieves 54% higher app conversion rate
NextMarket intelligence AI helps brands answer strategic questions instantly

Related Posts

Six in 10 Singapore businesses are in survival mode with pandemic volatility

Survey: Six in 10 Singapore businesses are in survival mode with pandemic volatility

October 6, 2021

JCDecaux’s new audience measurement system, AAM, lands at Sydney Airport

JCDecaux’s new audience measurement system, AAM, lands at Sydney Airport

March 16, 2022

The power of Active Intelligence in improving sales accuracy

The power of Active Intelligence in improving sales accuracy

May 31, 2022

‘Creative Bravery’: Strategy for marketing success in 2024

‘Creative Bravery’: Strategy for marketing success in 2024

March 1, 2024

Leave a reply Cancel reply

You must be logged in to post a comment.

Events

Events

ADVERTISEMENT

Whitepapers

  • DXPs Need to be Less Complicated

    DXPs Need to be Less Complicated

    Insights into what the idea …Read More »
  • Practical Applications of AI to Prioritize for Your DXP

    Practical Applications of AI to Prioritize for Your DXP

    Do you know how Artificial …Read More »

ADVERTISEMENT

ADVERTISEMENT

Case Studies

  • The rise of programmatic DOOH

    The rise of programmatic DOOH

    As a leading smart city, …Read More
  • Viettel Money increased online user registrations by 33% with Moloco

    Viettel Money increased online user registrations by 33% with Moloco

    The strategic partnership between Viettel …Read More
  • UEM Sunrise grows sales and relationships using trusted data, automation

    UEM Sunrise grows sales and relationships using trusted data, automation

    A leading Malaysia property developer …Read More
  • Home appliances company launches sustainable digital advertising project 

    Home appliances company launches sustainable digital advertising project 

    Arçelik Hitachi Home Appliances partners …Read More

OTHER NEWS

  • SMARTIES™ Philippines 2025 Finalists Announced, Highlighting Marketing Excellence and Innovation

    October 9, 2025
    MANILA, Philippines, Oct. 8, 2025 …Read More »
  • Dive into a Truly Ocean-To-Table Experience at Booking.com’s Kina Cottage

    October 9, 2025
    Booking.com and Kiwi chef Kia …Read More »
  • India’s No: 1 Ranked Institute, IIT Madras & Danish University Study reveals Genetic ‘Switches’ that can transform Disease Research

    October 8, 2025
    CHENNAI, India, Oct. 8, 2025 …Read More »
  • Regent Hong Kong Achieves Prestigious Recognition in Condé Nast Traveler Readers’ Choice Awards 2025

    October 8, 2025
    A variety of high-resolution images: …Read More »
  • AI Redefines Creative Testing -AdEff Officially Launches in Singapore

    October 8, 2025
    SINGAPORE, Oct. 8, 2025 /PRNewswire/ …Read More »

  • Our Brands
  • CybersecAsia
  • DigiconAsia
  • Home
  • About Us
  • Contact Us
  • Sitemap
  • Privacy & Cookies
  • Terms of Use
  • Advertising & Reprint Policy
  • Media Kit
  • Subscribe
  • Manage Subscriptions
  • Newsletter

Copyright © 2025 MartechAsia All Rights Reserved.