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Businesses leveraging the TikTok ecosystem for app...

By Victor Ng | Nov 28, 2025

Businesses leveraging the TikTok ecosystem for app and business growth

By Victor Ng | Nov 28, 2025

How businesses targeting younger audiences today – such as Hypermonk Games, VNG Games, Klook and DrHoat – leverage the fast-growing ecosystem and AI.

Double-days, double the gain

By MartechAsia Editors | Nov 18, 2025

Southeast Asia shoppers go big during Double-Days, making Q4 a key customer acquisition window.

Ad fatigue hits hard in Southeast Asia

By MartechAsia Editors | Sep 25, 2025

Study finds 2 in 3 consumers tune out repetitive ads, and urges brands to adopt omnichannel strategies to combat rising fatigue in a fragmented media landscape

CMO representation drops as marketing leadership faces unprecedented volatility

By MartechAsia Editors | Sep 9, 2025

New Forrester research reveals sharp decline in CMO representation among Fortune 500 companies, with highest turnover in retail and wholesale sectors

Gill Capital redefines retail product discovery with Google-quality search

By DigiconAsia and MartechAsia Editors | Aug 28, 2025

Harnessing generative AI, agentic AI and conversational AI to enhance the online shopping experience across South-east Asia.

How AI is improving workflow efficiencies and campaign outcomes

By MartechAsia Editors | Aug 19, 2025

DoubleVerify’s 2025 Global Insights Report explores how marketers are using AI to improve campaign performance, streamline operations and reclaim strategy

Media outlets see 40% revenue growth in 2024 partnering with content marketing platforms

By MartechAsia Editors | Jan 23, 2025

In 2024, media outlets worldwide saw a 40% increase in revenue from sponsored content, in partnership with content marketing platforms.

What has been trending on the Internet in 2024

By MartechAsia Editors | Dec 16, 2024

Cloudflare, which handles 25% of the global Internet, has released its annual Year in Review, providing comprehensive insights into Internet trends and threats throughout 2024.

Total media quality extended to brand safety and suitability measurement for misinformation on YouTube

By MartechAsia Editors | Oct 3, 2024

IAS can now detect content across YouTube that it identifies as misinformation enabling advertisers to further verify the safety and suitability of their digital media investments on YouTube.