Acquisition seen as a significant milestone for Singapore’s tech start-up ecosystem, bolstering investor confidence
Japan-based digital marketing and digital measurement consulting agency Ayudante has announced its acquisition of Sparkline, a Singapore-based digital marketing business and pioneering.
This acquisition is a significant milestone for Singapore’s start-up ecosystem, showcasing a successful exit for a homegrown company and bolstering investor confidence.
Sparkline, one of the first Google Marketing Platform (GMP) Certified Partners and Resellers in Asia, has established a reputation for its industry-leading expertise in data utilisation consulting. Ayudante, the first Japanese Google Marketing Platform Certified Partner and Reseller, has been expanding its international team to support the global business expansion of its Japanese clients.
The acquisition of Sparkline by Ayudante highlights the growing trend of multinational companies investing in Singapore’s vibrant tech ecosystem, a testament to the city-state’s strategic focus on fostering innovation and digital transformation.
With robust information technology infrastructure and strong global connectivity, Singapore is becoming a hub for data analytics and digital services.
The demand for data analytics professionals in Singapore is soaring, driven by the government’s Smart Nation initiatives and the increasing adoption of digital technologies by businesses across various sectors.
This strategic acquisition allows Ayudante to tap further into the East and Southeast Asian markets, which has seen a significant increase in the adoption of data analytics and digital marketing solutions.
Hiroshi Yasukawa, CEO of Ayudante, said: “I am pleased to be partnered with Sparkline, which has the longest history in our business field in Singapore. Together, we aim to become the top GMP reseller in the Asia Pacific region.”
Aleetza Senn, CEO and founder of Sparkline, said: “Sparkline has always been about providing bespoke and agnostic analytics services to businesses using digital data for customer and marketing growth. This alignment with Ayudante is really exciting and helps us scale that vision to many more businesses in the region, especially at a time when the industry is being disrupted due to privacy regulations and change.”
Besides the Google Marketing Platform business, the collaboration will also focus on SEO across multiple languages and digital marketing.
The companies’ developers will also work together to enhance data development, automation related to tags, and digital marketing services in the era of GenAI. This move is in line with the growing trend in Singapore, where businesses are increasingly relying on sophisticated data analytics and automation to stay competitive.
The names of the respective companies will not change, and the conditions of the acquisition have not been publicly disclosed.
Following the acquisition, Naohiro Yamaura, COO of Ayudante, will assume the position of Chairman of the Board at Sparkline under the new management structure.
