How can firms take advantage of contextual advertising?
In this Q&A, Niall Hogan, General Manager, JAPAC, GumGum, shares insights on contextual advertising and how companies can leverage advanced contextual targeting to boost brand relevance.
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The search landscape in the era of generative AI
With the advent of generative AI, the relevance of search engines has come into question as AI-powered chatbots have been super advanced in showing users new ways to get information.
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Just do it – not working for Nike anymore?
The sporting company known as Nike has been a global success for decades but seems to be losing ground to its competitors recently. What went wrong?
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Transforming the agency culture?
We’ve all heard about the stigma of ‘agency culture’. Post-pandemic, what have marketing, creative, advertising and PR agencies learnt? We find out from an agency CEO…
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Tansforming the agency culture?
We’ve all heard about the stigma of ‘agency culture’. Post-pandemic, what have marketing, creative, advertising and PR agencies learnt? We find out from an agency CEO…
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AI at the digital edge of customer experience
How AI helps to unsilo teams to better understand customer behaviour amidst exponential growth in the number of digital channels today.
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AI and the customer experience
GenAI has revolutionised the way businesses operate, including the ability to target brand experiences and customer communications.
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Using AI time savings to boost marketing strategies
How APAC marketers can harness AI automation to save time on routine tasks, allowing them to focus on enhancing creativity, deepening customer insights, and driving more strategic initiatives.
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How AI is revolutionizing CX in APAC
In this exclusive interview, Maureen Chong, Regional VP of Asia at Zendesk, discusses how AI is transforming customer experience in APAC and why marketers must adapt to remain competitive.
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How to leverage your B2B data for case studies
Here’s a guide to using your B2B data to build credible, compelling content for case studies that help drive conversation and conversion.
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
UEM Sunrise grows sales and relationships using trusted data, automation
A leading Malaysia property developer …Read More
Home appliances company launches sustainable digital advertising project
Arçelik Hitachi Home Appliances partners …Read More
Zitcha solves in-store retail media measurement with Venvee partnership
Australian retail media platform Zitcha …Read More
Singapore Tourism Board brings location-based AR experiences to Google Maps
The expanded partnership with Google …Read More