SAS: Marketing predictions for 2026
The oft adhered to rules of marketing are changing, not by trends, but by tectonic shifts in consumer behaviour, technology, and societal expectations. SAS marketing thought leaders share their predictions...
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The next chapter for messaging apps
Marketers in Asia Pacific have long optimized budgets around social, search and video. But messaging remains under-utilised as a brand engagement channel.
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Synthetic research and synthetic data in marketing
For marketers, synthetic data and AI may be transforming how decisions are made – moving beyond traditional surveys to faster, richer insights that fill gaps in customer understanding.
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What could be the backbone of next-gen digital innovation?
The headless CMS market is undergoing unprecedented growth as organizations shift toward more flexible, composable digital architectures to empower delivery of seamless, omnichannel experiences in an ever-evolving digital landscape.
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Turning AI insights into action across the marketing and sales funnel
How AI, automation and data analytics are put into action in the marketing and sales processes of organizations in Asia Pacific
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Singapore F1 night race drives massive reach and engagement
Data from intelligence platform Meltwater reveals some of the event’s key highlights aand ROI for major sponsors
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A sustained approach to affiliate marketing
Some challenges and considerations for marketers navigating the affiliate landscape and looking to develop full-funnel affiliate strategies.
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AI-powered hyper-personalisation: balancing automation with the human touch
As customer expectations rise across APAC, brands are turning to AI-driven hyper-personalisation to deliver meaningful engagement.
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MarTech’s APAC frontier: How automation, data and AI drive marketing ROI
Navigating digital shifts, personalising experiences, and unlocking growth in Asia Pacific's dynamic markets.
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The role of AI in luxury retail
Luxury products have long held a timeless, classic energy in culture. But with the rise of artificial intelligence (AI), the luxury industry must also evolve.
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
The rise of programmatic DOOH
As a leading smart city, …Read More
Viettel Money increased online user registrations by 33% with Moloco
The strategic partnership between Viettel …Read More
UEM Sunrise grows sales and relationships using trusted data, automation
A leading Malaysia property developer …Read More
Home appliances company launches sustainable digital advertising project
Arçelik Hitachi Home Appliances partners …Read More