A sustained approach to affiliate marketing
Some challenges and considerations for marketers navigating the affiliate landscape and looking to develop full-funnel affiliate strategies.
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AI-powered hyper-personalisation: balancing automation with the human touch
As customer expectations rise across APAC, brands are turning to AI-driven hyper-personalisation to deliver meaningful engagement.
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MarTech’s APAC frontier: How automation, data and AI drive marketing ROI
Navigating digital shifts, personalising experiences, and unlocking growth in Asia Pacific's dynamic markets.
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The role of AI in luxury retail
Luxury products have long held a timeless, classic energy in culture. But with the rise of artificial intelligence (AI), the luxury industry must also evolve.
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Adobe Summit 2025: How AI powers CX transformation
Leveraging the power of AI to deliver hyper-personalized customer experience at scale, enabling enterprises to better connect with their customers.
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Transforming local events to reach regional and global markets
When lifestyle businesses digitally transform their marketing strategies, what may happen?
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Personalizing AI-driven omnichannel customer experience
With generative AI changing the face of customer experience everywhere, how can businesses master the art of personalization leveraging AI-powered support?
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Ensuring brand safety in programmatic advertising in the festive shopping season
Maximising viewability for better returns on ad spend must take into account mitigating brand safety risks while leveraging programmatic advertising
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Shaping the future of marketing with AI
The convergence of technology and marketing is arguably most strident with the injection of AI into digital, search and social media marketing.
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How can firms take advantage of contextual advertising?
In this Q&A, Niall Hogan, General Manager, JAPAC, GumGum, shares insights on contextual advertising and how companies can leverage advanced contextual targeting to boost brand relevance.
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
The rise of programmatic DOOH
As a leading smart city, …Read More
Viettel Money increased online user registrations by 33% with Moloco
The strategic partnership between Viettel …Read More
UEM Sunrise grows sales and relationships using trusted data, automation
A leading Malaysia property developer …Read More
Home appliances company launches sustainable digital advertising project
Arçelik Hitachi Home Appliances partners …Read More