Social media intelligence company rebrands itself to cater to an ever-increasing demand for predictive digital insights in Asia.

Circus Social has rebranded itself as Radarr as it evolves to cater to an ever-increasing demand for predictive digital insights in Asia, the social media intelligence company announced on Aug 2.

The company, which launched in 2012, will roll out its new name, visual identity, products, and website this month, it said in a media release.

According to the company, the rebrand reflects the company’s recent innovations and technological transformations using AI, predictive intelligence, and linguistic-based predictive algorithms that scan the digital universe of billions of conversations.

“With 2,300 languages, 4.5 billion people, 48 countries, and billions of social conversations happening each day, Asia is the new epicenter of social media, however, no specialised tool has been created to master and track this region until now,” the company said in its statement. “Next-gen intelligence systems are needed to stay up to speed with the constantly shifting landscape and anticipate what is coming down the track”.

“We are moving beyond real-time analytics,” said Prerna Pant, Co-Founder & COO of Radarr. “Clients are much more sophisticated and want partners with tech stacks to match. Our clients no longer only want to know about what is currently happening in the digital space in real-time, they also want a Radarr to see what is about to happen so that they can anticipate the opportunities and challenges that could make or break their businesses.’’

“At the core of Radarr’s new offer is an intelligence platform that delves deep into the billions of conversations happening online to deliver digital monitoring and predictive analytics.” said Ram Bhamidi, Co-Founder & CEO of Radarr. “Bespoke dashboards provide targeted intelligence on select areas such as crisis monitoring or influencer management, whilst industry-centric dashboards on topics like Crypto and Gaming provide a bird’s-eye view of trends emerging across specific sectors. This intelligence informs actionable, data-driven recommendations for brands, enabling them to anticipate the future effectively and act rapidly.”

Most recently, the Singapore and Bengaluru-based company had announced its Pre-Series A funding led by Inflection Point Ventures and several high-profile investors from the US, Singapore, and India.