Aims to amplify audience engagement and networking by connecting attendees from across the globe through hosted online events.

Visit Maldives has launched its very first virtual event management platform, “My Virtual Maldives” aiming to amplify audience engagement and networking by connecting attendees from across the globe through hosted online events ranging from virtual exhibitions, roadshows, webinars to trainings and live marketing events targeting the travel trade and consumers alike.

The Maldives Marketing and Public Relations Corporation (MMPRC) made the announcement on 2 April.

According to the release, the web-based format allows the highest accessibility and easy navigation enabling attendees to experience the power of going virtual on our robust platform and its features such as, AI-powered matchmaking, smart Lead Generation, Virtual Booths, Hybrid Engagement & Networking Tools, Real Time Support, Live Video Calls & Text Chat, Secured 1 on 1 Meetings Video Meetings with Screen Share, Networking Lounge (2, 4 or 10 people), Fully branded Auditorium with Live Chat, Poll & Q&A, Unlimited Attendees can attend at any given time, Do business in your Time Zone & Local Language as well as Games & Contests for longer Attendee Engagement.

Every area of the platform depicts a unique charm of the Maldives presented in 3D graphics, MMPRC said in its statement. The Isles Main Lobby of the platform portrays the natural beauty and the unique geographical formation of the scattered islands surrounded by turquoise lagoons. The Isles Main Lobby directs to the different areas of the platform. The Barefoot Beach Conference designed for in the theme of “movie under the stars” is designated for webinars virtual conferences and livestreams, the Sunny side Exhibition Hall inspired by overwater villas is for Virtual Exhibitions, the Underwater Networking Suite depicting the world famous underwater dining is for one-on-one meetings during events, the social wall for attendees to interact virtually during the events through comments and likes, and the contest area for raffle draws. Additionally, there are other functions such as translation services, interactive features for engagement and the support function that assists users navigate through the platform with ease via a chat function.

The first event hosted on My Virtual Maldives was the Webinar training series (session 1) held to educate the French Travel Trade about the Maldives in French language.

Having pivoted marketing activities to digital platforms during the pandemic, Visit Maldives conducted successful online campaigns to remind consumers through immersive content to dream about the Maldives and reassure the target markets through the message that Maldives is one of the safest destinations to travel during this period due to its unique geographic dispersion of islands and stringent safety measures in place. A digital first strategy has helped greatly through the virtual world in leaving a mark on the target markets which is reflected today in the tourist arrival numbers, said MMPRC in its release.