How digital payments help build a powerful ecosystem for financial services, brand marketers and consumers in Malaysia.
TNG Digital is the operator of TNG eWallet, Malaysia’s leading digital financial services and lifestyle apps. Established in 2017 through a joint venture between Touch ’n Go and Ant Group, the company entered the fintech space with a vision to make digital payments and financial services safe, simple, and accessible for Malaysians.
Since launching TNG eWallet in 2018, the platform has expanded beyond its origins in toll and transportation payments to offer a broader range of financial services.
This journey began with its first product, GO+, and has since evolved to include investments, lending, credit, remittance, insurance, and a wide range of lifestyle services through its multi-service platform and partnerships.
Today, TNG eWallet offers a full suite of financial services encompassing insurance, investments, loans, remittance and Visa cards.
No longer just a payment tool, but a high-intent lifestyle and financial ecosystem that powers the daily routines of more than 25 million Malaysians – TNG eWallet is creating a uniquely rich environment for brands to engage consumers across the entire marketing funnel, from awareness to conversion, within moments shaped by real behaviour, real transactions, and real intent.
Powerful platform for brands and marketers
As an open and integrated platform embedded in the everyday life of more than 85% of Malaysia’s adult population , TNG eWallet offers brands a powerful ecosystem opportunity to appear naturally within decision-making moments, deepen engagement through habitual interactions, and drive measurable business outcomes.
Brands and marketers benefit from this ecosystem. TNG eWallet users engage with the platform multiple times daily – making it a high-frequency, high-intent environment for brands to connect with consumers in moments that matter.
Currently connecting 25 million verified users to more than 2 million merchant touchpoints nationwide, the platform is brand-safe as it targets verified users using first-party data based on actual transactions and intent.
When it comes to innovative advertising in 2026, marketers who want to reach high-intent consumers in Malaysia should explore the strategic opportunities available on TNG eWallet and discover how the platform can complement and strengthen their upcoming campaigns.
Why? The numbers speak for themselves:
Just imagine what these numbers can mean for brands and marketers looking for targeted advertising and marketing across various demographic profiles in Malaysia.
Ads on TNG eWallet: Where transaction meets attention
In an increasingly digital-first Malaysian market, by leveraging Ads on TNG eWallet, brands and marketers can:
As mentioned above, TNG eWallet sits inside high-frequency, high-intent routines. Payments, reloads, transfers, bill checks, travel planning, and nearby dining searches all create natural, low-noise moments where brands can show up with strong visibility and relevance – without being excessively intrusive.
Users reveal what they want through their actions, not just demographics. Food, groceries, travel, mobility, e-commerce and rewards activities form clear behavioural signals. This lets brands connect through contextual discovery, personalised messaging, and interactive formats that feel natural, not interruptive.
Users reveal what they want through their actions, not just demographics. Food, groceries, travel, mobility, e-commerce and rewards activities form clear behavioural signals. This lets brands connect through contextual discovery, personalised messaging, and interactive formats that feel natural, not interruptive.
Reach high-frequency, high-intent consumers in 2026
For effective reach to a targeted audience, the TNG eWallet platform offering Ads on TNG eWallet is your go-to in Malaysia. Tap into first-party, transaction-driven data to reach your ideal audience, and choose from standard or custom segments tailored to key behaviours for more relevant and effective targeting.
Ads on TNG eWallet transforms robust first-party signals from both online and offline transactions into high-intent touchpoints, enabling brands to reach consumers when it matters most.
Powered by everyday moments, deep behavioral insights, and high impact creatives, Ads on TNG eWallet connects brands with high-intent consumers – delivering meaningful experiences that build awareness, drive engagement, and move consumers closer to action.
