The 2025 digital ad-venture: 3 key trends to navigate
2025 isn’t just another year for digital advertising — it’s shaping up to be a defining chapter in how brands connect with their audiences.
Read More
Thriving in 2025: How marketers will lead with creativity, trust, and data
Looking back on her years in marketing and the breakneck pace of transformation today, this writer offer 5 trends and predictions shaping marketing in 2025.
Read More
How generative AI is changing the game for mobile marketing
Three areas where an AI-first approach has become a game-changer in marketing
Read More
Redefining innovation to align tech with sustainability
World Environment Day reminds martech organizations of the urgency of global sustainability efforts, a critical challenge confronting the tech sector.
Read More
The role of technology in shaping Southeast Asia’s retail media future
Innovation and resilience are the keys to the future for retailers and marketplaces in an increasingly competitive global digital economy.
Read More
Why programmatic DOOH is an essential component in your media mix
Out-of-home advertising has seen a shift with brands across APAC rapidly adopting and spending on pDOOH, which is leading to tremendous growth, both in the region and globally. Here are...
Read More
Mobile marketing trends for 2024
It’s important to understand how adaptability, innovation, and strategic partnerships will help marketers to navigate the challenges and opportunities expected to come to the forefront.
Read More
Augmenting martech and adtech in Asia Pacific: 5 trends in 2024
As we navigate our way into 2024, the leaps in martech and adtech – not least, in artificial intelligence (AI) – give professionals in the field food for thought.
Read More
CleverTap predicts the top MarTech trends for 2024
The convergence of data privacy regulations, advancements in AI and increasing demand for personalized content will redefine the MarTech landscape. Among other areas, here’s where CleverTap anticipates seeing the most...
Read More
Data is the golden ticket for travel brands, but few in APAC are prioritising it
Leveraging data analytics has become crucial for businesses in the travel trade to maintain competitiveness and foster customer loyalty – so what’s stopping APAC travel companies?
Read More
Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
Viettel Money increased online user registrations by 33% with Moloco
The strategic partnership between Viettel …Read More
UEM Sunrise grows sales and relationships using trusted data, automation
A leading Malaysia property developer …Read More
Home appliances company launches sustainable digital advertising project
Arçelik Hitachi Home Appliances partners …Read More
Zitcha solves in-store retail media measurement with Venvee partnership
Australian retail media platform Zitcha …Read More