Can you believe it’s already February 2021? And it’s definitely business NOT as usual…. Digital acceleration was on everyone’s mind in 2020, and as we continue to adjust to new norms, consumers’ behaviors have shifted. Income inequality, health and safety, privacy, and sustainability are just a few of the subjects where trend dichotomies have started to form. All of these culminate to create consumers’ healthy hesitation. Consumers want to ensure that as the year progresses, they’re protecting themselves, their families, their health, and their finances, while maintaining connection and equality.