YouGov AI Agent enables conversational exploration of high-quality data
YouGov has expanded its AI Agent functionality across Crunch – its data analytics and visualization platform – enabling users to explore any YouGov dataset through natural language conversation.
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Staking the future of CX on agentic AI
At Adobe Summit 2026, the martech giant unveiled its most radical CX platform yet, with half of Silicon Valley tagging along.
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What Ramadan 2025 taught us about early discovery and intent-driven shopping across S E Asia
As Chinese New Year and Ramadan converge in 2026, brands face a more compressed and complex festive window.
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Streaming video delivers 123% more attentive viewing than scrollable social
First industry-endorsed study found attentive viewing of almost 80% for adverts on streaming platforms with minimal drop-off over time
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Businesses leveraging the TikTok ecosystem for app and business growth
How businesses targeting younger audiences today – such as Hypermonk Games, VNG Games, Klook and DrHoat – leverage the fast-growing ecosystem and AI.
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Double-days, double the gain
Southeast Asia shoppers go big during Double-Days, making Q4 a key customer acquisition window.
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Ad fatigue hits hard in Southeast Asia
Study finds 2 in 3 consumers tune out repetitive ads, and urges brands to adopt omnichannel strategies to combat rising fatigue in a fragmented media landscape
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CMO representation drops as marketing leadership faces unprecedented volatility
New Forrester research reveals sharp decline in CMO representation among Fortune 500 companies, with highest turnover in retail and wholesale sectors
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Gill Capital redefines retail product discovery with Google-quality search
Harnessing generative AI, agentic AI and conversational AI to enhance the online shopping experience across South-east Asia.
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How AI is improving workflow efficiencies and campaign outcomes
DoubleVerify’s 2025 Global Insights Report explores how marketers are using AI to improve campaign performance, streamline operations and reclaim strategy
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
Businesses leveraging the TikTok ecosystem for app and business growth
How businesses targeting younger audiences …Read More
The rise of programmatic DOOH
As a leading smart city, …Read More
Viettel Money increased online user registrations by 33% with Moloco
The strategic partnership between Viettel …Read More
UEM Sunrise grows sales and relationships using trusted data, automation
A leading Malaysia property developer …Read More