New AI training initiative targets marketing skills gap amid shift to agentic workflows
A global program delivers modular courses, multilingual access, certification, and practical applications to support industry professionals adapting to job market demands.
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Social media giant launches football fever features
As the world's largest football tournament kicks off, Meta is introducing a range of new features and experiences across Threads, Instagram, Facebook, Messenger, and WhatsApp to help fans follow the...
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Agent-based adtech tool converts briefs into structured audience definitions for unified planning, execution
Agent-based adtech tool converts briefs into structured audience definitions for unified planning, execution.
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Market report on China’s mobile games industry highlights monetization and AI shifts
Report asserts mini-game revenue rose 34% in 2025, with in-app purchases dominating while puzzle, life simulation and paid campaigns gained traction.
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Malvertising campaigns target 13 Asia Pacific countries with investment and health scams
Researchers discover over 400,000 fraudulent advertisements across one social media firm’s platforms that deploy AI-themed lures alongside fake applications, news tactics
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YouGov AI Agent enables conversational exploration of high-quality data
YouGov has expanded its AI Agent functionality across Crunch – its data analytics and visualization platform – enabling users to explore any YouGov dataset through natural language conversation.
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Staking the future of CX on agentic AI
At Adobe Summit 2026, the martech giant unveiled its most radical CX platform yet, with half of Silicon Valley tagging along.
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What Ramadan 2025 taught us about early discovery and intent-driven shopping across S E Asia
As Chinese New Year and Ramadan converge in 2026, brands face a more compressed and complex festive window.
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Streaming video delivers 123% more attentive viewing than scrollable social
First industry-endorsed study found attentive viewing of almost 80% for adverts on streaming platforms with minimal drop-off over time
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Businesses leveraging the TikTok ecosystem for app and business growth
How businesses targeting younger audiences today – such as Hypermonk Games, VNG Games, Klook and DrHoat – leverage the fast-growing ecosystem and AI.
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
Businesses leveraging the TikTok ecosystem for app and business growth
How businesses targeting younger audiences …Read More
The rise of programmatic DOOH
As a leading smart city, …Read More
Viettel Money increased online user registrations by 33% with Moloco
The strategic partnership between Viettel …Read More
UEM Sunrise grows sales and relationships using trusted data, automation
A leading Malaysia property developer …Read More