Surging AI short drama revenue propels Duiba Group
The AI short drama business has emerged as one of the few segments in the content industry witnessing high incremental growth.
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Pre-bid controls reduce unsuitable TikTok ad placements: Pepsico Philippines
The firm’s new system reports fewer violations and improved engagement after implementing automated filtering, classification and refreshed video exclusion lists
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Standardised smart-TV home-screen inventory introduced across OEMs
Under the framework, advertisers can activate campaigns more seamlessly and bid programmatically across fragmented OEM environments
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Survey of eight APAC markets finds consumers want faster service and more AI support
Data shows respondents’ sentiments about service friction, channel handoff, AI comfort, and customer experience technology plans across sampled countries.
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New martech tools piloted to linking search, video and checkout in the region
Brands can route viewers to purchase pages, promote creator videos as ads, and scale tagged clips as paid placements.
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New AI training initiative targets marketing skills gap amid shift to agentic workflows
A global program delivers modular courses, multilingual access, certification, and practical applications to support industry professionals adapting to job market demands.
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Social media giant launches football fever features
As the world's largest football tournament kicks off, Meta is introducing a range of new features and experiences across Threads, Instagram, Facebook, Messenger, and WhatsApp to help fans follow the...
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Agent-based adtech tool converts briefs into structured audience definitions for unified planning, execution
Agent-based adtech tool converts briefs into structured audience definitions for unified planning, execution.
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Market report on China’s mobile games industry highlights monetization and AI shifts
Report asserts mini-game revenue rose 34% in 2025, with in-app purchases dominating while puzzle, life simulation and paid campaigns gained traction.
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Malvertising campaigns target 13 Asia Pacific countries with investment and health scams
Researchers discover over 400,000 fraudulent advertisements across one social media firm’s platforms that deploy AI-themed lures alongside fake applications, news tactics
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
Liverpool FC to deliver more personalized, real-time digital fan experiences with AI
The football club will deepen …Read More
Businesses leveraging the TikTok ecosystem for app and business growth
How businesses targeting younger audiences …Read More
The rise of programmatic DOOH
As a leading smart city, …Read More
Viettel Money increased online user registrations by 33% with Moloco
The strategic partnership between Viettel …Read More