AI in martech: boon or bane?
Asia is answering in real time. Ask marketers across Asia Pacific, and the honest answer is: it depends on what you built before you switched it on.
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Staking the future of CX on agentic AI
At Adobe Summit 2026, the martech giant unveiled its most radical CX platform yet, with half of Silicon Valley tagging along.
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Balancing brand heritage and modern service with AI-powered customer experience.
Balancing brand heritage and modern service with AI-powered customer experience.
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How AI is reshaping dating in Asia
Romance is in the air as Valentine’s Day approaches. But while dating platforms accelerate AI adoption to better meet user needs and demands, a recent survey recommends caution…
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Agents of change – the future of AI-powered e-commerce
A peek into the future of e-commerce with the introduction of agentic AI…
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Web browsers that rank lowest for privacy protection
According to a December 2025 report on browser privacy, the newly released ChatGPT Atlas ranks as the least secure web client.
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Businesses leveraging the TikTok ecosystem for app and business growth
How businesses targeting younger audiences today – such as Hypermonk Games, VNG Games, Klook and DrHoat – leverage the fast-growing ecosystem and AI.
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SAS: Marketing predictions for 2026
The oft adhered to rules of marketing are changing, not by trends, but by tectonic shifts in consumer behaviour, technology, and societal expectations. SAS marketing thought leaders share their predictions...
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The next chapter for messaging apps
Marketers in Asia Pacific have long optimized budgets around social, search and video. But messaging remains under-utilised as a brand engagement channel.
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Synthetic research and synthetic data in marketing
For marketers, synthetic data and AI may be transforming how decisions are made – moving beyond traditional surveys to faster, richer insights that fill gaps in customer understanding.
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
Businesses leveraging the TikTok ecosystem for app and business growth
How businesses targeting younger audiences …Read More
The rise of programmatic DOOH
As a leading smart city, …Read More
Viettel Money increased online user registrations by 33% with Moloco
The strategic partnership between Viettel …Read More
UEM Sunrise grows sales and relationships using trusted data, automation
A leading Malaysia property developer …Read More