HONG KONG, Oct. 28, 2026 /PRNewswire/ — Widely acclaimed as the Oscars of the marketing industry and organized by The Hong Kong Management Association (HKMA), the results of the HKMA/ViuTV & Now TV Awards for Marketing Excellence 2026 were unveiled on 26 October 2026, during the Award Presentation Ceremony at the Hong Kong Ocean Park Marriott Hotel.
HKMA/ViuTV & Now TV Awards for Marketing Excellence 2026
The Now TV Gold Award, the highest honour of the Campaign Awards, went to “Hong Kong Palace Museum ‘Ancient Egypt Unveiled: Treasures from Egyptian Museums’ Special Exhibition” by West Kowloon Cultural District Authority, while the Silver Award winners were “Back to the Beginning” by McDonald’s Hong Kong and “Listen to Me: Let’s Stand Firm. Knock Drugs Out!” by the Security Bureau.
Additionally, the ViuTV Marketer of the Year was awarded to Ms Grace Lam from Hang Seng Bank, while HSBC Hong Kong received the Best Organization Award.
The HKMA/ViuTV & Now TV Awards for Marketing Excellence has been organized by The Hong Kong Management Association since 1985 and sponsored by ViuTV and Now TV since 2021. The Awards bestow honour and public recognition on individuals and organizations that have, through outstanding marketing programmes, broken barriers and raised the standards of marketing profession in Hong Kong.
The Award Presentation Ceremony was officiated by Prof Joe Ngai JP, Senior Partner and Chairman Greater China, McKinsey & Company, the Guest of Honour of the event.
Additionally, the newly established HKMA Elite Marketers’ Alumni (EMA), launched on April 24 this year, brings together past winners of the ‘HKMA/ViuTV & Now TV Awards for Marketing Excellence’, as well as marketing elites and leaders across industries. Dedicated to carrying forward the 40-year legacy of excellence established by the HKMA Awards for Marketing Excellence, EMA serves as a high-level platform to promote industry exchange, cross-sector collaboration, and knowledge sharing, while nurturing the next generation of talent to drive the sustainable development of Hong Kong’s marketing profession. In just six months, EMA has hosted a series of seminars covering cutting-edge topics such as the Sports Economy, Generative Engine Optimization (GEO), the Pet Economy, and Next-Gen High-Net-Worth lifestyles, alongside an exclusive HYROX experience event. Having already attracted over 1,000 industry leaders, EMA continues to champion marketing excellence and promote the highest standards of marketing practice, innovation, and strategic impact across industries.
West Kowloon Cultural District Authority won the Now TV Gold Award, the highest honour of the Campaign Awards, with “Hong Kong Palace Museum ‘Ancient Egypt Unveiled: Treasures from Egyptian Museums’ Special Exhibition”.
McDonald’s Hong Kong’s “Back to the Beginning” campaign won the Silver Award.
Security Bureau’s “Listen to Me: Let’s Stand Firm. Knock Drugs Out!” campaign won the Silver Award.
Ms Grace Lam, Head of Customer Propositions Marketing, Hang Seng Bank, won the ViuTV Marketer of the Year 2026.
HSBC Hong Kong won the Best Organization Award.
The results of the Best Organization Award, Campaign Awards and Individual Awards were as follows:
CAMPAIGN AWARDS
BEST ORGANIZATION AWARD
HSBC Hong Kong
NOW TV GOLD AWARD
“Hong Kong Palace Museum ‘Ancient Egypt Unveiled: Treasures from Egyptian Museums’ Special Exhibition”
West Kowloon Cultural District Authority
Judges’ Comment: The campaign is creative and strategically integrated. Through the “Pharaoh Cat” ambassador, the Hong Kong Palace Museum made 5,000 years of history accessible and relatable, aligning exhibition, design, merchandise and brand collaborations. Despite modest resources, it drove strong sales, revenue, membership growth and media coverage, offering a practical model for cultural institutions.
SILVER AWARDS
“Back to the Beginning”
McDonald’s Hong Kong
“Listen to Me: Let’s Stand Firm. Knock Drugs Out!”
Security Bureau
BRONZE AWARDS
“80 Years Together”
Cathay
“HSBC Credit Card: Red Hot Chef”
HSBC Hong Kong
EXCELLENCE AWARDS
“Authentic Tea House – Made in Hong Kong. Made of Hong Kong”
Coca-Cola China Limited
“Trust & Confidence: The New Currency of Wealth – 2025 DBS Treasures ▪ Wealth Marketing Experience-led Ecosystems”
DBS Bank (Hong Kong) Limited
“Hang Seng Anti-Fraud Band”
Hang Seng Bank
“HSBC Premier x HSBC Life Present: The Honorary Relationship Manager Beyond Banking. Beyond Insurance. Beyond Endorsement.”
HSBC Premier x HSBC Life
“Reputation Management – Engineering Trust Across the Border: How Content, Culture, People and Algorithm Rebuilt the Trust at Scale”
Prudential Hong Kong
SPECIAL AWARDS
AXA Excellence in Greater Bay Area Marketing
“HSBC Premier x HSBC Life Present: The Honorary Relationship Manager Beyond Banking. Beyond Insurance. Beyond Endorsement.”
HSBC Premier x HSBC Life
“MTR High Speed Rail – The Artery of the Connected GBA Lifestyle”
MTR Corporation
“Reputation Management – Engineering Trust Across the Border: How Content, Culture, People and Algorithm Rebuilt the Trust at Scale”
Prudential Hong Kong
Citibank Excellence in Innovation
“Find Out Your FBTI Food Personality”
PARKnSHOP
“StockBack x ZA Card”
ZA Bank
Discovery Bay Excellence in Omnichannel Marketing
“Boss Koo’s Choice – Po Chai Pills Sachet”
Li Chung Shing Tong (Holdings) Limited
Hang Seng Bank Excellence in Segment Marketing
“Hang Seng Power Up Campaign”
Hang Seng Commercial Bank
“HSBC One – Passionomics: From the First Account to the First Bucket of Gold”
HSBC Hong Kong
“Furkid Campaign – Family Fur-st Where Pets Truly Belong”
Prudential Hong Kong
HSBC Hong Kong Marketers’ Favourite Marketing Campaign
“HSBC Credit Card: Red Hot Chef”
HSBC Hong Kong
McDonald’s Hong Kong Excellence in Branding
“80 Years Together”
Cathay
“HSBC 160th Anniversary Campaign”
HSBC Hong Kong
“Back to the Beginning”
McDonald’s Hong Kong
Prudential Hong Kong Excellence in Customer Engagement and Experience
“HSBC Credit Card: Red Hot Chef”
HSBC Hong Kong
“M+ at Night”
M+, WestK
“Chiikawa Days in MTR”
MTR Corporation
“Unstoppable Reds: From Anfield to Hong Kong”
Standard Chartered Bank (Hong Kong) Limited
Standard Chartered Bank Hong Kong Excellence in Customer Insights
“To Simplified the Complicated: The Family+ 2.0 Wealth Symphony”
Hang Seng Bank
“Casa Sierra”
Hong Kong Housing Society
“Health Campaign – Help When You Need It Most”
Prudential Hong Kong
“Prudential Holistic Wealth Solutions: In the Age of AI, What Will Our Children Be Able to Do?”
Prudential Hong Kong
Tai Hing Catering Group Excellence in Marketing Collaboration
“24/7 Sweetness”
DFI Retail Group
“Chiikawa Days in MTR”
MTR Corporation
“TamJai SamGor Mala Soup Instant Noodles Campaign”
TamJai SamGor Mixian
“Hong Kong Palace Museum ‘Ancient Egypt Unveiled: Treasures from Egyptian Museums’ Special Exhibition”
West Kowloon Cultural District Authority
Excellence in Content Marketing
“HSBC 160th Anniversary Campaign”
HSBC Hong Kong
“Back to the Beginning”
McDonald’s Hong Kong
“Listen to Me: Let’s Stand Firm. Knock Drugs Out!”
Security Bureau
Excellence in Environmental Good
“Powering EVery Ride: Electrification from Roads to Fleets to Marine Through Ecosystem Orchestration”
CLP Power Hong Kong Limited
“A First-of-Its-Kind Energy-Saving Gadget for Every Home: Powering Smarter, Greener Living Anytime, Anywhere”
CLP Power Hong Kong Limited
“‘The Perpetual Blossoms’ at ComplexCon 2026”
reEDIT x Chow Sang Sang x unspun
Excellence in Influencer Marketing
“Trust & Confidence: The New Currency of Wealth – 2025 DBS Treasures ▪ Wealth Marketing Experience-led Ecosystems”
DBS Bank (Hong Kong) Limited
“RMHC 30th Anniversary”
McDonald’s Hong Kong
“Building The Future Today”
MTR Corporation
Excellence in Small Budget Marketing
“Fries of Pride”
McDonald’s Hong Kong
“MTR – Turning Netizen Culture into Brand Likes”
MTR Corporation
“TamJai SamGor Mala Soup Instant Noodles Campaign”
TamJai SamGor Mixian
Excellence in Social and Community Good
“Community Watch & Care Pilot: Smart Meter Innovation Forging a New Era of Elderly-Care Support & Services”
CLP Power Hong Kong Limited
“Fries of Pride”
McDonald’s Hong Kong
“RMHC 30th Anniversary”
McDonald’s Hong Kong
“Listen to Me: Let’s Stand Firm. Knock Drugs Out!”
Security Bureau
Excellence in TV Commercial
“Fear No Challenge, Protect What Matters”
AXA Hong Kong and Macau
“Back to the Beginning”
McDonald’s Hong Kong
Excellence in Use of Data and Technology
“Trust & Confidence: The New Currency of Wealth – 2025 DBS Treasures ▪ Wealth Marketing Experience-led Ecosystems”
DBS Bank (Hong Kong) Limited
“Hang Seng JustPay”
Hang Seng Bank
“AI CMO”
The Club by HKT
Excellence in Video Marketing
“80 Years Together”
Cathay
“Back to the Beginning”
McDonald’s Hong Kong
“Building The Future Today”
MTR Corporation
AGENCIES OF THE YEAR (MULTINATIONAL CATEGORY)
BBDO HK Advertising Ltd
MSL
OMD Hong Kong
AGENCIES OF THE YEAR (LOCAL CATEGORY)
Narrow Door
Noah Workshop
Potassium Limited
INDIVIDUAL AWARDS
ViuTV MARKETER OF THE YEAR
Ms Grace Lam
Head of Customer Propositions Marketing
Hang Seng Bank
DISTINGUISHED MARKETING LEADERSHIP AWARDS
Mr Chan Ho Cheung, Eric
Head, Growth and Digital Marketing, Wealth and Retail Banking Marketing
Standard Chartered Bank (Hong Kong) Limited
Ms Alexia Chow
Director of Marketing
Hong Kong Ballet
Ms Grace Lam
Head of Customer Propositions Marketing
Hang Seng Bank
Ms Gloria Shiu
Marketing Director, 7-Eleven Hong Kong & Macau
DFI Retail Group (7-Eleven)
Ms Maggie Sze
Marketing Director
TamJai SamGor Mixian
Mr Lance Tsang
Assistant Director, Marketing
McDonald’s Hong Kong
Ms Miranda Yung
Head of Retail Products Marketing
HSBC Hong Kong
OUTSTANDING MARKETING PROFESSIONAL AWARDS
Mr Philip Chan
Manager, Customer Propositions Marketing
Hang Seng Bank
Mr Alvin Lee
Assistant Vice President, Group Marketing & Communications
DBS Bank (Hong Kong) Limited
Mr Matthew Lee
Manager, Wealth Management Marketing
Hang Seng Bank
Ms Polly Lee Pui Sze
Chief Sales & Marketing Manager
MTR Corporation
Ms Millie Li
Manager – Marketing
McDonald’s Hong Kong
Mr Tobby Lui
Vice President, Group Marketing & Communications
DBS Bank (Hong Kong) Limited
Ms Iris Ma
Associate Director, Affluent & Wealth Management Marketing, Wealth & Retail Banking Hong Kong
Standard Chartered Bank (Hong Kong) Limited
Mr Ng Yau Hon, Jeffrey
Group Marketing Director
Tam Jai International Co. Ltd.
Ms Sandy Sze
Head, Marketing and Branding (M+)
M+, WestK
Ms Martha Wu
Senior Marketing Manager, Customer Propositions
HSBC Hong Kong
HKMA/ViuTV & Now TV AWARDS FOR MARKETING EXCELLENCE 2026 – Panel of Judges
Panel of Judges (Campaign Awards)
- Dr Timothy Cheng, Managing Director, Hong Kong and South China District, DHL Global Forwarding (Hong Kong) Ltd
- Ms Ada Choy, Managing Director, Nikon
- Mr Andrew Kam, Chief Executive Officer, Kai Tak Sports Park
- Mr Joseph Law, Managing Director, CLP Power Hong Kong
- Mr Leo Liu, General Manager, Microsoft
- Mr Arthur Shek, Managing Partner Hong Kong Office, McKinsey & Company
- Mr Alias Yeung, Managing Director, HP Hong Kong
Panel of Judges (Individual Awards)
- Mr S K Cheong, Vice Chairman, HK Television Entertainment Co Ltd; and Chairman, Hong Kong Economic Journal Co Ltd
- Mr Darren Chan, Managing Director, Food, Hong Kong & Macau, DFI Retail Group
- Ms Janet Kwan, Executive Director, Celestial Asia Securities Holdings Ltd.; and Deputy CEO, Pricerite Group Limited
- Mr Bruce Lam, Chief Executive Officer, Consumer, HKT Limited
- Mr Lawrence Lam, Chief Executive Officer, Prudential Hong Kong
- Mr Frank Lee, President, Tom Lee Music Co. Ltd
- Ms Enid Low, Chief Strategy Officer, AsiaWorld-Expo Management Limited
- Ms Angela Shing, Managing Director, Citibank (Hong Kong) Limited
- Ms Titania Woo, Executive Director, The Hong Kong Management Association
Board of Examiners
Marketing Awards Organizing Committee
- Mr S K Cheong, Vice Chairman, HK Television Entertainment Co Ltd; and Chairman, Hong Kong Economic Journal Co Ltd
- Mr C K Chan, Chief Strategy Officer, MemeStrategy
- Mr Darren Chan, Managing Director, Food, Hong Kong & Macau, DFI Retail Group
- Mr Simon Cheung, Managing Director, Nestlé Hong Kong Limited
- Mr Derek Choi, Managing Director, Consumer Marketing & Pay TV, HKT
- Ms Janet Kwan, Executive Director, Celestial Asia Securities Holdings Ltd.; and Deputy CEO, Pricerite Group Limited
- Mr Lawrence Lam, Chief Executive Officer, Prudential Hong Kong
- Ms Enid Low, Chief Strategy Officer, AsiaWorld-Expo Management Limited
- Mr Steve Ng, Managing Director, Commercial Group, HKT
- Mr Francis Phua, Managing Director, Franck Muller (HK) Limited
- Ms Angela Shing, Managing Director, Citibank (Hong Kong) Limited
- Ms Daisy Tsang, Chief Executive Officer, HSBC Life (International) Limited
Programme Advisory Committee – Marketing Management
- Mr Lawrence Lam, Chief Executive Officer, Prudential Hong Kong
- Mr Calvin Chan, Chairman & CEO, CATALO Natural Health Foods Ltd
- Ms Tina Chao, Chief Marketing and Digital Customer Experience Officer, McDonald’s Hong Kong
- Ms Diane Chiu, General Manager, Marketing & Revenue Management, MTR Corporation
- Ms Janet Kwan, Executive Director, Celestial Asia Securities Holdings Ltd.; and Deputy CEO, Pricerite Group Limited
- Mr Bruce Lam, Chief Executive Officer, Consumer, HKT Limited
- Mr Frank Lee, President, Tom Lee Music Co. Ltd
- Mr Vincent Leung, Chief Executive Officer & Vice Chairman, Peoples Smart Living Limited
- Mr Larry Sze, Chairman, Gibb Livingston & Co
- Mr Robert Young, Member, Programme Advisory Committee – Marketing Management
Chief Marketing Officer Committee
- Ms Ivy Chan, Senior Vice President – Retail Marketing & Sales, Towngas Lifestyle (Hong Kong) Company Limited
- Ms Vivian Chan, Head of Marketing Communications, Cathay
- Ms Tina Chao, Chief Marketing and Digital Customer Experience Officer, McDonald’s Hong Kong
- Mr Jordan Cheung, Chief Marketing Officer, Hang Seng Bank
- Ms Diane Chiu, General Manager, Marketing & Revenue Management, MTR Corporation
- Mr Ivan Choi, Chief Customer & Marketing Officer, Prudential Hong Kong
- Ms Charlotte Ho, General Manager, Branding & Marketing, Hong Kong Resort Company Limited
- Mr Marco Lee, Head of Marketing, Wealth & Retail Banking, Hong Kong and GBA, Standard Chartered (Hong Kong) Limited
- Mr Eric Lin, General Manager, HK & Macau, Lee Kum Kee
- Mr Cheuk Shum, Managing Director and Head of Marketing, Hong Kong, HSBC
- Ms Angela Wong, Chief Marketing and Customer Officer, AXA
- Mr Eddy Yip, Product & Marketing Director – HK & TW, Territory Manager HK, Trip.com
Issued by The Hong Kong Management Association on 27 October 2026.
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