SINGAPORE, Jan. 26, 2023 /PRNewswire/ — Kantar, the world’s leading marketing data and analytics company, today announce two senior appointments strengthening their leadership in Singapore and Malaysia. As part of the company’s leadership in accelerating growth in the region, Jane Ng and Paromeeta (Paro) Mathur Banerjee have been promoted to General Manager of the Insights Divisions for Kantar in Singapore and Malaysia, respectively.
Jane Ng has 18 years of experience in the insights industry across Kantar in Singapore and the Philippines, as well as with clients such as the Coca-Cola Company, developing brand & communication plans and strategic business plans. She is an expert at building great brands and iconic local jewels and is passionate about purposeful brand building. Jane has extensive programme design, analytical and advisory experience building meaningfully different brands.
Jane comments: “I am delighted to lead the team and partner with world leading brands in Singapore and the region to develop data-driven marketing strategies and find growth opportunities. Due to the current unstable environment and the fact that clients must manage significant learning curves, we see many opportunities for collaboration. The principles of brands, which are to be meaningful, different, and salient, are more important than ever.”
Paro Banerjee has more than 20 years of experience in the insights industry, spanning India and Malaysia. She most recently held the position of Chief Client Officer for Kantar’s Insights division in Malaysia. She is a well-known industry leader and is currently President of the Marketing Research Society of Malaysia (MRSM).
Paro says: “I’m very excited to lead our team in Malaysia to help clients find new opportunities among changing consumer behaviours in the region. Whether it’s through current workflows or mining the wealth of data they already have through a different lens, this is a significant turning point for our region. I am so pleased to be able to shape the next stage of our journey.”
Announcing the appointments, Katie McClintock, Managing Director, Southeast Asia (Singapore, Indonesia, Philippines, Malaysia, Thailand, and Vietnam) says: “Jane’s and Paro’s leadership and experience will be crucial in fulfilling the ambition that we have for Kantar in the region as we set ourselves up for growth. I am so pleased to add two outstanding leaders to the SEA team in a dynamic region with enormous potential.”
“Singapore is the key client hub for many Southeast Asia markets and with Jane taking the helm will undoubtedly augment the ambition of clients to further accelerate regional growth. Jane is an exceptional leader who has successfully led our Brand growth in Singapore over the past few years and is highly respected by all our clients. I’m excited that we’re able to build on her significant achievements in insights and brand consulting across Asian markets over the past years,” adds McClintock.
She adds: “Paro has been with Kantar in India and Malaysia for many years and her depth of knowledge will further advance our commitment to providing our clients with impact at scale. Following her position as CCO at Kantar in Malaysia, she has a thorough understanding of the industry and is well-versed in the challenges and opportunities facing our clients. She has the creativity and experience to bring our commercial strategy to the next level.”
“From understanding the fundamental market shifts to our future focused consulting, brand and innovation experts, and our creative and media experts who can offer advice on the power of brand communication across all channels to maximise marketing ROI, our SEA team offers an unmatched depth of expertise.”
Both appointments are effective immediately. Jane is based in Singapore and Paro is based in Malaysia.
About Kantar: Kantar is the world’s leading marketing data and analytics company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth. www.kantar.com
