Key trends in digital advertising for 2024
By MartechAsia Editors | Jan 18, 2024
PubMatic unveils Activate for Asia Pacific firms
By MartechAsia Editors | Oct 4, 2023
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NEWS
Southeast Asia’s retailers bet big on social commerce
By MartechAsia Editors | Jul 16, 2024
68% of Southeast Asian retailers plan to increase investment in social commerce over the next 12 months to help tide through the current economic climate which has severely impacted purchasing behaviour.
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Key marketing trends to watch out for at Olympics 2024
By MartechAsia Editors | Jul 10, 2024
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Top cities for marketing specialists
By MartechAsia Editors | Jul 4, 2024
PERSPECTIVES
Redefining innovation to align tech with sustainability
By Sean Song, Group CFO, Mobvista | Jun 6, 2024
World Environment Day reminds martech organizations of the urgency of global sustainability efforts, a critical challenge confronting the tech sector.
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Mobile marketing trends for 2024
By Ashwin Shekhar, Co-Founder and CRO, AVOW | Feb 15, 2024
ANALYSES
Southeast Asia’s retailers bet big on social commerce
By MartechAsia Editors | Jul 16, 2024
68% of Southeast Asian retailers plan to increase investment in social commerce over the next 12 months to help tide through the current economic climate which has severely impacted purchasing behaviour.
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Key marketing trends to watch out for at Olympics 2024
By MartechAsia Editors | Jul 10, 2024
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Top cities for marketing specialists
By MartechAsia Editors | Jul 4, 2024
MARKETING INTELLIGENCE
71% Singaporeans remain mindful of their expenses despite ease of digital payments: UserTesting
By MartechAsia Editors | May 19, 2023
As per the survey, Singaporeans are ditching cash for daily transactions, choosing debit/credit cards and QR codes instead
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ANALYTICS & DATA
How data streaming can help drive your customer engagement success
By Raymond Tan | Jul 6, 2023
Data streaming today offers a viable way for brands to gather real intelligence and be responsive to customer needs and business opportunities. Data streaming can also drive marketing automation and be a distinguishing feature as...
CONTENT MARKETING
How data-driven engagement is shaping the future of audience experience
By Lorraine Resuello | May 30, 2024
The importance of cutting-edge analytics for personalisation in marketing campaigns.
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Honing innovative marketing skills for the future workplace
By Lorraine Resuello | Apr 24, 2024
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Content marketing insights and trends
By Lorraine Resuello | Mar 1, 2024
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AD TECH
Augmenting martech and adtech in Asia Pacific: 5 trends in 2024
By Andreas Heiz, Director of Marketing Technology Solutions, SAS | Feb 15, 2024
As we navigate our way into 2024, the leaps in martech and adtech – not least, in artificial intelligence (AI) – give professionals in the field food for thought.
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Key trends in digital advertising for 2024
By MartechAsia Editors | Jan 18, 2024
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EVENT MANAGEMENT
Forrester’s best practices on measuring virtual event success
By Lorraine Resuello | Sep 8, 2022
Learn how virtual events can provide performance reporting opportunities through effective metric measurement.
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The evolution of Omnichannel Event Strategy
By Lorraine Resuello | Jul 7, 2022
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Why are virtual events here to stay in Asia?
By Lorraine Resuello and intern | Jun 30, 2022
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EventX expands Southeast Asia presence
By MartechAsia Editors | Nov 24, 2021
SEM & SEO
Optimised Organic: How tech-enabled SEO can unlock opportunity for brands in APAC
By Cyril Bedat, VP, Customer Experience and Partnerships, APAC, Botify | Jan 28, 2022
Here’s a brief overview of what organic search, done right, can offer brands in APAC.
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Botify expands in Asia Pacific
By MartechAsia Editors | Nov 29, 2021
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CMO ZONE
Empowering Chief Marketing Officers to drive digital value creation at an accelerated pace
By Gonzalo Garcia Villanueva, Chief Marketing Officer at GfK | Jun 9, 2023
For all marketing chiefs, now is the time to act on powerful digital value transformation.
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How ad fraud affects brand marketing
By Lorraine Resuello | Apr 13, 2023
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SALES TECH
71% Singaporeans remain mindful of their expenses despite ease of digital payments: UserTesting
By MartechAsia Editors | May 19, 2023
As per the survey, Singaporeans are ditching cash for daily transactions, choosing debit/credit cards and QR codes instead
MOST READ
Psychedelic, Real, Retro and Animal trends will dominate in 2023
With 46% of Gen Z saying they are anxious and stressed most of the time, there is a need for imagery that supports emotional wellbeing: Adobe Creative Visual Report.
Growth-as-a-Service: Way to Go?
A martech veteran shares insights on growth-as-a-service, a new e-commerce solution category.
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Events
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
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Case Studies
Home appliances company launches sustainable digital advertising project
Arçelik Hitachi Home Appliances partners …Read MoreZitcha solves in-store retail media measurement with Venvee partnership
Australian retail media platform Zitcha …Read MoreSingapore Tourism Board brings location-based AR experiences to Google Maps
The expanded partnership with Google …Read MoreCalvin Klein APAC’s performance-driven digital acceleration across Asia
Fashion giant partners with CONTEN.T …Read More
SOCIAL MEDIA
How should we deal with social media deepfake threats?
By Victor Ng | Jul 18, 2024
World Social Media Day was celebrated on 30th June 2024. It underscores the profound impact of social networks on business and interpersonal communications, including the introduction of significant risks.
More than half of APAC social media teams see AI as important
By MartechAsia Editors | May 30, 2024
State of social media in April 2024
By MartechAsia Editors | May 9, 2024
A roadmap for social media success in China
By Alex Li, Chief Executive Officer, KAWO | Apr 25, 2024