NEWS
Southeast Asia’s retailers bet big on social commerce
68% of Southeast Asian retailers plan to increase investment in social commerce over the next 12 months to help tide through the current economic climate which has severely impacted purchasing behaviour.
PERSPECTIVES
Redefining innovation to align tech with sustainability
World Environment Day reminds martech organizations of the urgency of global sustainability efforts, a critical challenge confronting the tech sector.
ANALYSES
Southeast Asia’s retailers bet big on social commerce
68% of Southeast Asian retailers plan to increase investment in social commerce over the next 12 months to help tide through the current economic climate which has severely impacted purchasing behaviour.
MARKETING INTELLIGENCE
71% Singaporeans remain mindful of their expenses despite ease of digital payments: UserTesting
As per the survey, Singaporeans are ditching cash for daily transactions, choosing debit/credit cards and QR codes instead
ANALYTICS & DATA
How data streaming can help drive your customer engagement success
Data streaming today offers a viable way for brands to gather real intelligence and be responsive to customer needs and business opportunities. Data streaming can also drive marketing automation and be a distinguishing feature as...
CONTENT MARKETING
How data-driven engagement is shaping the future of audience experience
The importance of cutting-edge analytics for personalisation in marketing campaigns.
AD TECH
Augmenting martech and adtech in Asia Pacific: 5 trends in 2024
As we navigate our way into 2024, the leaps in martech and adtech – not least, in artificial intelligence (AI) – give professionals in the field food for thought.
EVENT MANAGEMENT
Forrester’s best practices on measuring virtual event success
Learn how virtual events can provide performance reporting opportunities through effective metric measurement.
SEM & SEO
Optimised Organic: How tech-enabled SEO can unlock opportunity for brands in APAC
Here’s a brief overview of what organic search, done right, can offer brands in APAC.
CMO ZONE
Empowering Chief Marketing Officers to drive digital value creation at an accelerated pace
For all marketing chiefs, now is the time to act on powerful digital value transformation.
SALES TECH
71% Singaporeans remain mindful of their expenses despite ease of digital payments: UserTesting
As per the survey, Singaporeans are ditching cash for daily transactions, choosing debit/credit cards and QR codes instead
MOST READ
Psychedelic, Real, Retro and Animal trends will dominate in 2023
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A martech veteran shares insights on growth-as-a-service, a new e-commerce solution category.
SOCIAL MEDIA
How should we deal with social media deepfake threats?
By Victor Ng | Jul 18, 2024
World Social Media Day was celebrated on 30th June 2024. It underscores the profound impact of social networks on business and interpersonal communications, including the introduction of significant risks.
More than half of APAC social media teams see AI as important
By MartechAsia Editors | May 30, 2024
State of social media in April 2024
By MartechAsia Editors | May 9, 2024
A roadmap for social media success in China
By Alex Li, Chief Executive Officer, KAWO | Apr 25, 2024
Social media emerges as top marketing channel for international B2B MNCs in China
By MartechAsia Editors | Apr 4, 2024
New report: Social media top B2B marketing channel for MNCs in China
By MartechAsia Editors | Mar 1, 2024