NEWS
The AI revolution in retail
Singapore retailers embracing AI, foresee unlimited AI use cases for their brand, but fear it will lead to impersonal shopping experiences.
PERSPECTIVES
How generative AI is changing the game for mobile marketing
Three areas where an AI-first approach has become a game-changer in marketing
MARKETING INTELLIGENCE
71% Singaporeans remain mindful of their expenses despite ease of digital payments: UserTesting
As per the survey, Singaporeans are ditching cash for daily transactions, choosing debit/credit cards and QR codes instead
ANALYTICS & DATA
How data streaming can help drive your customer engagement success
Data streaming today offers a viable way for brands to gather real intelligence and be responsive to customer needs and business opportunities. Data streaming can also drive marketing automation and be a distinguishing feature as...
CONTENT MARKETING
How to create a compelling B2B case study
In another article, the author explained how, why and what B2B data points marketers can leverage for case studies. This second and final part shows you how to create a compelling case study.
AD TECH
Unleashing the power of branding with mobile OEM advertising
In the ever-evolving landscape of digital marketing, mobile OEM advertising has rightfully emerged as a formidable force, particularly in branding campaigns.
EVENT MANAGEMENT
Forrester’s best practices on measuring virtual event success
Learn how virtual events can provide performance reporting opportunities through effective metric measurement.
SEM & SEO
SEO in the world of AI searches
The rise of generative AI has transformed traditional SEO, which needs to keep up with the times in the world of AI search.
CMO ZONE
Empowering Chief Marketing Officers to drive digital value creation at an accelerated pace
For all marketing chiefs, now is the time to act on powerful digital value transformation.
SALES TECH
71% Singaporeans remain mindful of their expenses despite ease of digital payments: UserTesting
As per the survey, Singaporeans are ditching cash for daily transactions, choosing debit/credit cards and QR codes instead
MOST READ
Psychedelic, Real, Retro and Animal trends will dominate in 2023
With 46% of Gen Z saying they are anxious and stressed most of the time, there is a need for imagery that supports emotional wellbeing: Adobe Creative Visual Report.
Growth-as-a-Service: Way to Go?
A martech veteran shares insights on growth-as-a-service, a new e-commerce solution category.
SOCIAL MEDIA
How should we deal with social media deepfake threats?
By Victor Ng | Jul 18, 2024
World Social Media Day was celebrated on 30th June 2024. It underscores the profound impact of social networks on business and interpersonal communications, including the introduction of significant risks.
More than half of APAC social media teams see AI as important
By MartechAsia Editors | May 30, 2024
State of social media in April 2024
By MartechAsia Editors | May 9, 2024
A roadmap for social media success in China
By Alex Li, Chief Executive Officer, KAWO | Apr 25, 2024
Social media emerges as top marketing channel for international B2B MNCs in China
By MartechAsia Editors | Apr 4, 2024
New report: Social media top B2B marketing channel for MNCs in China
By MartechAsia Editors | Mar 1, 2024