How to create a compelling B2B case study
In another article, the author explained how, why and what B2B data points marketers can leverage for case studies. This second and final part shows you how to create a...
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Unleashing the power of branding with mobile OEM advertising
In the ever-evolving landscape of digital marketing, mobile OEM advertising has rightfully emerged as a formidable force, particularly in branding campaigns.
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How to leverage your B2B data for case studies
Here’s a guide to using your B2B data to build credible, compelling content for case studies that help drive conversation and conversion.
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All you need to know about demand generation – part 2
In Part 2, let’s delve into some of the best demand generation content strategies.
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Strategies to get media coverage for your IT and tech company
This article outlines 12 strategies to enhance brand visibility in the competitive IT and tech sector, helping you connect with your audience and achieve long-term success.
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Caught offside: No winning in illegal streaming of Euro 2024
Malvertising and phishing attacks, leveraging football fans' desire for live streaming of the European Championships, can lead to losses - and we're not talking about just soccer games.
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Beware of quick results with clickbait feeds
Clickbait advertorials and “content discovery” feeds have been implicated in an increasing number of deepfake scam ad campaigns for years.
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All you need to know about demand generation
In this first part on demand generation, let's focus on building the key components and outcomes for a demand generation plan.
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New Google tools for immersive retail advertising
Google has introduced new retailer tools to create more immersive customer experiences and supercharge every stage of the advertising process.
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Navigating the cookieless landscape
5 strategies to future-proof your B2B marketing in the evolving landscape of digital marketing - when it becomes cookieless.
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
UEM Sunrise grows sales and relationships using trusted data, automation
A leading Malaysia property developer …Read More
Home appliances company launches sustainable digital advertising project
Arçelik Hitachi Home Appliances partners …Read More
Zitcha solves in-store retail media measurement with Venvee partnership
Australian retail media platform Zitcha …Read More
Singapore Tourism Board brings location-based AR experiences to Google Maps
The expanded partnership with Google …Read More