‘RMP – SQREEM Ads’ merges the behavioural pattern analysis data based on Rakuten members with SQREEM’s behavioural dataset for better insights and targeting.

Tokyo-based Rakuten SQREEM Inc – the joint venture between Singapore-based Artificial Intelligence (AI) Solutions Company SQREEM Technologies and global leader in internet services Rakuten Group, Inc. – has launched a new advertising product that offers deeper insights and significantly more targeted media buying, the company announced on 19 October.

According to the company’s media statement, the new RMP – SQREEM Ads – the first of a series of products launched by Rakuten SQREEM – combines the behavioural pattern analysis data based on more than 100 million Rakuten members in Japan with SQREEM’s AI behavioural pattern analysis capabilities to provide insights that will enable advertisers including Rakuten Group’s vendors and partners in Japan to understand at an anonymised individual level what products and services consumers want to buy.

With the learnings from this collaboration, SQREEM is now able to help companies understand their behavioural pattern analysis data accumulated by them at scale and speed – with SQREEM able to enrich data on platforms and analyse it within a week, all without ever accessing data that sits behind clients’ secure firewall. This allows companies to monetise the valuable trove of first-party data they may have but are unable to use in a meaningful manner.

“SQREEM’s technology can help companies by providing and powering targeting and insights for their vendors, partners, and clients,” said Ian Chapman-Banks, CEO and co-founder of SQREEM Technologies. “Our AI technology has already produced very successful results for dozens of multinational clients from large pharmaceuticals to some of the largest banks globally – where we’ve enriched their data to generate important insights that help optimise their marketing and sales funnel strategy for business growth and significantly better conversions. From identifying the target audience to predicting higher purchase intents, having a strategy to maximise the value of companies’ data will help businesses take advantage of significant opportunities and deliver business success.”