Companies to collaborate on integration of TikTok Advertising into Mediaocean closed ecosystems optimisation solution.
Mediaocean (www.Mediaocean.com) will be partnering with TikTok on technology that will integrate TikTok advertising into Mediaocean’s closed ecosystems optimization solution (formerly Scope by 4C), the omnichannel advertising platform has announced.
The partnership will enable brands and agencies to plan, buy, measure, and optimise TikTok ads alongside other media channels in the Mediaocean platform, the company said in a statement.
“Modern brands need to market the way consumers consume – and this requires the agility to bring new and emerging channels into omnichannel advertising operations. TikTok has become an unmissable platform for brands and we’re excited to incorporate it into our closed ecosystems solution,” said Anupam Gupta, Chief Product Officer at Mediaocean. “Our integration with TikTok will create efficiencies in the planning and buying process as well as improved performance through audience segmentation, creative optimization, and bid management.”
Mediaocean said it is used by all major agency holding companies as well as independent firms and brands to manage more than $200 billion in annualised media spend and deliver over 1 trillion monthly ad impressions. The company recently announced the acquisition of Flashtalking to infuse solutions for primary ad serving, creative personalization, identity management, and verification with Mediaocean’s modern system of record.