Forter’s solution allows Magento merchants to scale online businesses without the fear of fraud and deliver a friction-free shopping experience.

Forter has joined the Adobe Exchange Partner programme, as an Accelerate partner, announced the e-commerce fraud prevention company on 9 April.

This partnership will enable Magento customers to increase their approval rates by reducing false declines, deliver a friction-free shopping experience and instantly identify and block fraud, the company said in its announcement.

The company’s identity-based fraud prevention solution detects fraudulent activity in real-time, throughout all online consumer experiences.

With this collaboration in place, Magento merchants can leverage a Magento plug-in to streamline the integration, enabling them to go live with Forter nearly instantaneously.

“Consumers are behaving in ways they never have before,” said Michael Reitblat, CEO, Forter. “Merchants need the ability to accurately identify legitimate behavior in real time to limit false declines, reduce friction and optimize the end-to-end customer journey. Our relationship with Adobe enables merchants to join the largest network of trust and provides a seamless user experience with minimal effort.”

“Today’s consumers have high expectations of the brands they buy from,” said Cody Crnkovich, Head of Partner Programs at Adobe. “They expect to shop with full confidence and security across any channel and service. With Forter, Magento merchants can deliver against those expectations and are able to provide the seamless experiences customers expect, while accepting more transactions.”