Is programmatic advertising the key in a post-cookie era?

One of the biggest challenges faced by tech giants and advertisers alike is driving accurate advertising campaigns without cookies

Is programmatic advertising still the right solution in a cookie-less world?

In this Q&A, Joshua Wilson, Commercial Director (JAPAC), Crimtan, shares insights on advertising in the post-cookie era and how companies can address this challenge.

Joshua Wilson, Commercial Director (JAPAC), Crimtan

Programmatic advertising is also efficient in placing ads strategically. It allows brands to adjust and adapt to the changing market conditions and audience behaviors in real time. This arms businesses with the agility to display the right ad to the right audience and the right time, across various digital platforms.