91% of consumers in APJ stay loyal to brands that ...
By MartechAsia Editors | Mar 31, 2023
Salesforce announces Einstein GPT, the world’s fir...
By MartechAsia Editors | Mar 24, 2023
Optimizely launches digital experience platform on...
By MartechAsia Editors | Nov 17, 2022
Love data: Bumble and Grindr hit significant miles...
By MartechAsia Editors | Oct 13, 2022
Optimizely introduces real-time segmentation to de...
By MartechAsia Editors | Oct 7, 2022
How data streaming can help drive your customer engagement success
By Raymond Tan | Jul 6, 2023
Data streaming today offers a viable way for brands to gather real intelligence and be responsive to customer needs and business opportunities. Data streaming can also drive marketing automation and...
Read More91% of consumers in APJ stay loyal to brands that personalise experiences: Twilio Study
By MartechAsia Editors | Mar 31, 2023
Consumer patience with poor digital experience is waning – 73% of consumers in Asia Pacific & Japan (APJ) report they will stop using brands that don’t personalise their experiences
Read MoreSalesforce announces Einstein GPT, the world’s first Generative AI for CRM
By MartechAsia Editors | Mar 24, 2023
Salesforce recently launched Einstein GPT, the world’s first generative AI CRM technology, which delivers AI-created content across every sales, service, marketing, commerce, and IT interaction, at hyperscale.
Read MoreOptimizely launches digital experience platform on Microsoft Azure Marketplace
By MartechAsia Editors | Nov 17, 2022
Microsoft Azure customers worldwide now gain access to Optimizely’s CMS, commerce and personalisation solutions.
Read MoreLove data: Bumble and Grindr hit significant milestones
By MartechAsia Editors | Oct 13, 2022
Find out which dating apps are making an impact on hearts and connections.
Read MoreOptimizely introduces real-time segmentation to deliver next-generation personalisation
By MartechAsia Editors | Oct 7, 2022
First-of-its-kind capability works across all products to continuously refresh customer data
Read MoreDATA: APAC ranks second globally in high quality third-party data investment for the first time ever
By MartechAsia Editors | Oct 7, 2022
APAC data sales increase by 55%, outpacing the EMEA and Latin America markets
Read MoreDoubleVerify launches new Attention Lab
By MartechAsia Editors | Oct 7, 2022
DV’s dedicated team will help marketers unlock actionable, privacy-friendly ‘attention data’ to maximize campaign effectiveness and drive outcomes
Read MoreBuilding Customer Trust in a Cookie-less World
By Andreas Heiz, Director of Marketing Technology Solutions, SAS | Sep 29, 2022
Andreas Heiz shares various strategies on how businesses can foster customer trust, personalising customer interactions, by maximising on data that they already have.
Read MorePutting product first to get ahead in a digital world
By Justin Bauer, Chief Product Officer at Amplitude | Sep 29, 2022
As we usher in the end user era, adopting a product-led growth model is how businesses can thrive, and not just survive, in it.
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Case Studies
UEM Sunrise grows sales and relationships using trusted data, automation
A leading Malaysia property developer …Read MoreHome appliances company launches sustainable digital advertising project
Arçelik Hitachi Home Appliances partners …Read MoreZitcha solves in-store retail media measurement with Venvee partnership
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