Newsletter | MartechAsia

Loyalty vendors urge retailers to open loyalty systems to AI shopping agents

By MartechAsia Editors | Oct 16, 2026

A vendor-backed whitepaper argues that AI could mediate discovery and baskets, recommending real-time offers while retailers retain pricing, rewards, data control…

Survey finds AI customer service context gaps in parts of APAC

By MartechAsia Editors | Sep 22, 2026

An online survey across eighteen markets reports abandonment, repetition, disclosure expectations plus rising agent workloads among decision-makers, users

Optional Foodpanda plug-in enables conversational food delivery ordering in two AI chat engines

By MartechAsia Editors | Sep 18, 2026

The September 2026 implementation retrieves live restaurant and menu information, then transfers users to established payment and order-fulfilment flow

Measuring brand visibility in the age of AI search

By Dan Kalinski, Managing Director (APAC), NP Digital | Sep 14, 2026

Buyer-focused prompts, platform variation and descriptive metrics distinguish mentions, citations and links from meaningful business outcomes, according to this writer

Standardised smart-TV home-screen inventory introduced across OEMs

By MartechAsia Editors | Aug 28, 2026

Under the framework, advertisers can activate campaigns more seamlessly and bid programmatically across fragmented OEM environments

How brands are assessing marketing touchpoints beyond marketplaces

By Ayaan Mohamud, Regional Vice President (Marketing, APJ), impact.com | Aug 13, 2026

Creators, affiliates, marketplaces, and transaction data present measurement challenges, prompting coordinated planning, budgeting, and performance assessment

Liverpool FC to deliver more personalized, real-time digital fan experiences with AI

By Victor Ng | Aug 5, 2026

The football club will deepen digital supporter engagement using AI-driven marketing and advanced analytics from SAS; AI agents will enable more adaptive, orchestrated fan experiences.

Balancing brand heritage and modern service with AI-powered customer experience.

By Victor Ng | Mar 18, 2026

Balancing brand heritage and modern service with AI-powered customer experience.

How AI-driven discovery and social commerce are reshaping Singles Day 2025

By Victor Ng | Nov 11, 2025

Meltwater’s early 11.11 data shows conversations across Southeast Asia accelerating ahead of Singles Day, led by Shopee in reach and TikTok Shop in engagement.