Survey finds AI customer service context gaps in parts of APAC
An online survey across eighteen markets reports abandonment, repetition, disclosure expectations plus rising agent workloads among decision-makers, users
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Optional Foodpanda plug-in enables conversational food delivery ordering in two AI chat engines
The September 2026 implementation retrieves live restaurant and menu information, then transfers users to established payment and order-fulfilment flow
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Measuring brand visibility in the age of AI search
Buyer-focused prompts, platform variation and descriptive metrics distinguish mentions, citations and links from meaningful business outcomes, according to this writer
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Standardised smart-TV home-screen inventory introduced across OEMs
Under the framework, advertisers can activate campaigns more seamlessly and bid programmatically across fragmented OEM environments
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How brands are assessing marketing touchpoints beyond marketplaces
Creators, affiliates, marketplaces, and transaction data present measurement challenges, prompting coordinated planning, budgeting, and performance assessment
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Liverpool FC to deliver more personalized, real-time digital fan experiences with AI
The football club will deepen digital supporter engagement using AI-driven marketing and advanced analytics from SAS; AI agents will enable more adaptive, orchestrated fan experiences.
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Balancing brand heritage and modern service with AI-powered customer experience.
Balancing brand heritage and modern service with AI-powered customer experience.
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How AI-driven discovery and social commerce are reshaping Singles Day 2025
Meltwater’s early 11.11 data shows conversations across Southeast Asia accelerating ahead of Singles Day, led by Shopee in reach and TikTok Shop in engagement.
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A sustained approach to affiliate marketing
Some challenges and considerations for marketers navigating the affiliate landscape and looking to develop full-funnel affiliate strategies.
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How AI is improving workflow efficiencies and campaign outcomes
DoubleVerify’s 2025 Global Insights Report explores how marketers are using AI to improve campaign performance, streamline operations and reclaim strategy
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
Optional Foodpanda plug-in enables conversational food delivery ordering in two AI chat engines
The September 2026 implementation retrieves …Read More
Liverpool FC to deliver more personalized, real-time digital fan experiences with AI
The football club will deepen …Read More
Businesses leveraging the TikTok ecosystem for app and business growth
How businesses targeting younger audiences …Read More
The rise of programmatic DOOH
As a leading smart city, …Read More