HONG KONG, March 31, 2025 /PRNewswire/ — Asia’s leading international travel fair and named MEGA EVENT by government, ITE Hong Kong 2025 comprises 39th ITE (Leisure) and 20th ITE MICE, will be held from June 12 to 15 in HKCEC with two days each for trade and public.

Pre-pandemic ranked Asia’s 3rd or 4th largest market, HK outbound fully recovered.

Quality recovery, HK outbound in 2023 recovered more by spending (84%) than departure (77%)! But package tour recovery behind market: ^(a1)below 50% by March 2024; ^(a2) 2024-Xmas-cum-New-Year season business similar to 2023; and ^(a3)of 2.1 million HK arrivals in 2023 to Japan 7% by group tour. Thus, FIT including private group main contributor to recovery!

Oriental Daily (a1) 20-3-2024; (a2) 12-12-2024; (a3) Japan Tourism Agency’s 2023 International Visitor Survey

Used 5 halls same as in 2019; ITE2024 had 87% of its 515 exhibitors and 46% of 7023 trade visitors from outside Hong Kong; 90% of 63027 public visitors prefer FIT; among 68 exhibiting countries and regions, 36% from non-Asia!

The Greater Bay Area (Bay), which include China’s top cities like Hong Kong, Shenzhen and Guangzhou etc., contributed 74% of ITE’s trade visitors while another 10% from other parts of China. With a combined GDP of US$ 1.97 trillion in 2023, the Bay would have ranked around world’s 11^th largest economy! Thus, ITE covers major source markets.

ITE’s B2B program includes Buyer-Meet-Seller though the main format free-flow; speaking opportunity in seminars on selected topic (some with translation service), assisting exhibitor to hold own trade seminar, and free publicity pre-show and onsite. 

Survey found public visitors travel frequently^(b1), mature with 85% between 25 and 59; educated (51% university and 23% post-secondary); and 60% spending more on outbound in 2024. With hundreds of exhibitors from abroad, ITE provides these travel enthusiasts great shopping of outbound holidays.

(b1) Travel Frequency

Exhibitors welcome retailing to public visitors but shall check related laws! For example, non-HK resident exhibitors entering by tourist visa cannot conduct retailing activities in HK exhibitions. However, exhibitors can invite visitors use mobile to scan special offer QR-code, book and pay entirely online involving no cash which not against the law.

ITE’s seminars are popular! Last year had 77 sessions drew nearly 7000 audiences and exhibitors welcome applying for free seminar session. TV host, Jarvis Chow, whose seminar on Japan drew 500+ audiences in ITE2024, will speak again in ITE2025. Plenty of fun in ITE which always filled with special designed stands, cultural performances, chance to try national costume from different destinations, mascot show, games, travel map and souvenirs etc.

Organized by TKS Exhibition Services Ltd., ITE strongly supported by Ministry of Culture and Tourism, P.R.China with Hong Kong Tourism Board etc. as Supporters. Contact: travel@tkshk.com | WhatsApp: +852 69361271 | www.itehk.com